The honor, which is awarded in cooperation with the WKO Steiermark and the Kleine Zeitung, marks a milestone in the success story of Austria’s leading upholstered furniture manufacturer. Under the title “CUTTING-EDGE MARKETING CASES – LEARNING FROM THE BEST”, ADA was honored together with renowned names such as Antenne Steiermark, Graz Holding, Thermen- & Vulkanland, Brauunion Österreich and the Gesundheitfonds Steiermark.
With the relaunch of its “ADA Mindful Living” brand, ADA has its finger on the pulse. The goal of the new brand is clear: to produce furniture with Austrian perfection that offers peace, serenity and many opportunities to slow down everyday life. “We wanted to create a brand that really appeals to people and makes their lives more relaxed. ‘ADA Mindful Living’ is not just about furniture – we create spaces in which you can relax, breathe deeply and leave the hustle and bustle of everyday life behind you,” emphasizes Margot Wisiak, Director Development & Marketing at ADA Möbelwerke, proudly the award ceremony.
The brand process as a driver of corporate change
This award not only confirms ADA in the direction of the brand, but also initiated a change in the company. “The relaunch of ‘ADA Mindful Living’ was more than just a brand strategy. Together with the agency ‘Des madness fat booty’, during the countless hours of preparation and meetings for the new brand, we questioned many company processes and departments, examined our products, questioned the way we work together, redefined our values and employer branding customized, and much more. The entire process has allowed us to grow as a company. And the result is excellent – in the truest sense of the word.”
For 10 years, the Marketing Club Graz has been honoring the most outstanding marketing projects in Styria with the Marketing Award Styria, which were submitted for the State Marketing Prize. The award goes to companies that strengthen their competitiveness through exceptional marketing strategies and focus on sustainability and value orientation. ADA‘s brand success with “ADA Mindful Living” impressively shows how modern brand management and a deep understanding of the needs of consumers go hand in hand.
APA OTS
01.10.2024, 14:23
