Marketers urgently need to address these skills deficits

Achieving greater data competence is right at the top of the agenda for marketers in Germany

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The smart use of data, the growing importance of customer experiences or the development of new channels: In modern marketing, companies are constantly confronted with new challenges. With the study “Marketing Skills 2025”, the XU HORIZONT School of Digital Marketing and Social Media, together with the dfv media group, for which HORIZONT appears, has now investigated which tasks the marketers urgently need to tackle in the next few years – and what is going on in the Industry in Germany is still lacking.

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