Una of the richest people in the world for years, Mark Zuckerberg, owns the most widely used social networks globally. Facebook, Inc. is the name of the multinational technology company made official in 2004, which currently owns Facebook Messenger, Instagram, WhatsApp, Oculus, Giphy and Mapillary.
Adobe Analytics offers data that affirms that Instagram was the social network par excellence during the first year of the pandemic, followed by YouTube, Facebook and Twitter; The main distinction between the four platforms is their audience: FB and TW have a much older, but active audience, 6 out of 10 are over 35 years old.
By early 2021, Statista confirms that Facebook continues to lead the market with almost 3 million active users; YouTube with 2,291 million; WhatsApp with 2,000 million and for a fourth Facebook Messenger with 1,300 million. Twitter is in position no. 16 with just 353 million.
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Mark Zuckerberg’s empire remains ahead of all its competition and the market, within the ranking, four of its subsidiaries have the largest active users, while the CEO implements strategies to deal with the growing company.
For example, at the sudden birth and fame of Snapchat, Instagram added the concept of ‘stories’ to its platform, quickly sparking the interest of users to migrate to its platform to share content as they did on Snapchat.
He recently opted to include “IG Reels”, with the same video format as TikTok; Despite the growing and constant fame of the Chinese social network, previously known as Musical.ly, IG announced new metrics for live broadcasts and Reels in order to provide more information on the performance of the format.
Twitter seeks to grow and stand out
This social network was founded by Jack Dorsey, who sold his first tweet as NFT, and together with his team they have created a platform that is totally trusted by government entities as the main means of digital communication.
At the end of 2020 it took a turn by including «Fleets«, The typical stories that Instagram has been projecting for a long time, he added them to Facebook, after Tiktok turned them into a boom; With this new dynamic, they sought to conquer more young people by lowering the pressure to accumulate Retweets and I like’.
In June they presented Twitter Blue, the new version premium of the platform. This new product will allow you to edit the tweets before they are officially published (a function that users have been asking for for years) as well as modify the color palette.
This first subscription offer changes the landscape for the social network, it appears as a new source of income, allowing it to expand beyond just offering advertising spaces and promoted posts.
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