Mark Zuckerberg’s Early Fortune: The Story of How Facebook Paved the Way for His Success

19 years ago, a young university student from a city near New York created what would be considered the mother of all social networks on the Internet. Since then, Mark Zuckerberg It has become a character that has aroused debate in the technological community due to its business practices and vision, which have helped it build a successful image throughout the world. How did you make your first millions with Facebook?

It all started as a project in his days as a college student. Harvard Universityunder the name of Facemash. This website would serve as a directory for students to rate the photos they liked the most. This would earn the creator of Facebook problems with said study center for violating the privacy of students by using their photographs without their consent.

Soon after, Zuckerberg would leave the studies after learning about the popularity of his project with the name of Thefacebook.com within the upper echelons of the Ivy League. This website was a space that aimed to provide students with a place to share messages, experiences and opinions.

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Since then, people like Sean Parker, founder of Napster, they were attracted to the idea. He would be the one who helped give the name a certain shape by proposing to eliminate the “the” to be only Facebook. However, Parker would be expelled the following year after being arrested for cocaine possession.

Today, with nearly 3 billion users, Facebook has endured and resisted time and the creation of new platforms that saw the light with the promise of dethroning Zuckerberg’s project, but without finding any success. The mother of all social networks remains firm, and continues to work on new technologies and methods that allow generating the profitability for which the platform is characterized.

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How Mark Zuckerberg made his millions with Facebook?

The creator of the social network, at the end of 2022, was ranked 23rd among Bloomberg billionaires, his worst position in 8 years, with a figure of US$ 51.9 billion.

To measure the fortune of the creator of Facebook, this amount of money is equivalent to 0.618% of the GDP of the United States, 1.53% of the fortune of the total of the 500 richest people in the world, according to information from the Marketing4Ecommerce website.

In this sense, to reach this point of the millions generated by Zuckerberg, during the 19 years of Facebook, new and diverse services have been implemented that managed to catapult the social network on the Internet. Some of these were:

• It allowed the work of external developers. What would have been of Facebook without its first games? Great creations like Candy Crush, Mafia Wars, Pet Society, among others, managed to attract new and more users thanks to the dissemination methods that these games brought.
• Added management methods for paid advertising. For better or for worse, Mark Zuckerberg implemented options for users to manage advertising services in an orderly and direct way before any other social network.
• He adopted the platform to the needs of users. Some options such as sales and purchases through Facebook Marketplace, or the “I’m fine” button for the catastrophe report, have allowed Facebook to retain its users and their needs.
• He diversified his investments with other platforms. Zuckerberg would not hesitate for a second to acquire WhatsApp and Instagram, two Internet services that, although they were not direct competition, would be complementary to his services. Both the photo application and the messaging application would form part of Meta, the name that Mark Zuckerberg gave to the conglomerate of services it offers.

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