Ray-Ban, a traditional American brand, maintains commercial ties with both Facebook and the Italian Scuderia. But it does not do it with any glasses. Look the following video.
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Yes to the Scuderia Ferrari he is doing well, his partners too. The Formula 1 team picked up the pace this season and wants to go back to being what it was. But I’m not here to tell you about the competition. Of course, every time you see Carlos Sainz and Charles Leclerc with sunglasses, to check in detail, because it is most likely that they are wearing sunglasses. Ray-Ban.
It is that the avant-garde and traditional American brand is, along with other historical ones such as Shell, Pirelli and Puma, one of the sponsors of the automobile division of the Italians.
Now, you may ask what Ferrari has to do with Mark Zuckerberg. Well, basically little or nothing, but if we unfolded a conceptual map of the Ray-Ban universe, both actors would appear there. The reason? the smart ones Ray-Ban Stories.
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Stories became the first facebook smart glasses at the time of launching in September 2021 but we already had the precedent of the Snapchat Spectacles with which they are related in the central functions: filming, photographing and listening to music. Stories are practically a mobile phone in the face.
They connect to Wi-Fi and Bluetooth, have cameras on both ends, and are equipped with speakers, microphones, and a touch pad. They are developed to record quality motion and the content generated is not limited to Facebook but can be shared in other applications. They are not limited to sun ranges either, but rather extend to clear, prescription and transition lenses.
Around Facebook, a cloud of suspicion was created over the years in relation to the privacy and intimacy of its users. Imagine what mistrust when Ray-Ban Stories were introduced. That is why Facebook was in charge of detailing the characteristics associated with that section. Among these mechanisms is the front LED that warns when the cameras are used and the buttons for turning cameras and microphones on and off.
Mark Zuckerberg on Ray-Ban Stories
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Capture and share experiences from your point of view.
Mark Zuckerberg was in charge of presenting Ray-Ban Stories to the world. “We wanted to create something that would allow you easily capture and share experiences from your point of view”, he explained and then succinctly defined the decision to link up with Ray-Ban: “So we thought ‘if we’re going to build best-in-class eyewear, a great start is with the iconic Ray-Ban frames that people already love. ‘”.
With these smart glasses, both Ferrari and the founder of Facebook are somehow part of the same family and now the Scuderia drivers will be able to fulfill the fantasy of capturing their titles in the first person… That is, if they manage to return to the coveted first place on the podium. Discover more of the Ray-Ban Stories in the following official video:
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