The war in Ukraine has been going on for exactly two weeks. At that time, the lives of Ukrainians were turned upside down. Desperate and terrified people try to flee the bombed country. According to the Border Guard, it has already arrived in Poland well over a million refugees.
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Poles help as much as they can – they give gifts, offer transport and accommodation. Celebrities also got involved in helping them by posting Instagram posts informing about what is really happening in Ukraine and redirecting them to fundraising for refugees.
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See also: Julia Kamińska for help for Ukrainians
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War entries are published, among others, by Marina i Maffashion. Now, both celebrities announce that … their ranges have dropped drastically.
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They’ve already cut my reach. Yesterday 150 thousand story in a moment today max 30. I have to come back with stupid things … – writes Łuczenko.
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Maff also worries about ranges.
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My views dropped from around 250,000 to 60,000! One day. They briefly returned on March 8 after the flower photo had been added. WTF?
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I have to start mixing the content. And it’s not just about earning money (I haven’t earned money for over two weeks)on the contrary – I transfer and buy the necessary items for collections. I gave up every paid publication, cooperation and content to support people from Ukraine. Because I can, because I feel this way and I have such sensitivity. However if my actions are to be blocked by some algorithm and the effect is to be counterproductive, it’s time to start publishing something else like others, and start working – he concludes Julia Kuczyńska.
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We would be cautious about conspiracy theories about deliberately cutting offsets by social media. The facts are that many write about drama in Ukraine ranges have recently even increased.
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In our opinion, Marina i Maffashion just they do not reach their target group with posts about the war, because she is currently (fortunately) interested in something completely different. The truth is, if someone saw the profiles of both celebrities and viewed their posts, it’s mainly to watch nice photos of new stylizations or, for example, reports from exotic travels. So it’s hardly surprising that since Maff and Marina aren’t delivering such content now, the ranges don’t stay the same. Unfortunately, the grace of followers rides on a colorful horse.
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However, we believe that writing the truth about the war and motivating people to help is important and valuable “content”that it is worth continuing these activities, even at the expense of the reduced ranges, which in the case of both celebrities are very high anyway.
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