ffrom a few years to today, when Thanksgiving Day arrives and in the following days, a Christmas song was the one that dominated the chartboth on radio and in streaming: “All I Want for Christmas Is You” by Mariah Carey.
Such has been its impact on popular culture since it was released in 1994 that, to this day, it is the most played seasonal song in recent yearsmore than the classics like White Christmas or even Jingle Bells.
Mariah, with this recent hit, she declared herself the Queen of Christmasand also received millions of dollars that was unplanned thanks to this song.
The queen is starting to lose ground
But this year it looks like it has reached the saturation point and people prefer to listen to more Christmas tunesas Carey’s song is not making the impact he did this past Christmas.
Recorded in the style of Phil Spector, the piece written by Walter Afanasieff he’s not having a strong season. And the numbers prove it. In previous years, the track had hovered around the Top 5 at this point, even making it to number 1, but according to Spotify and iTunes, “All I Want For Christmas Is You” is at number 10 or lower.
In the iTunes album chart, for example, the album “All I Want is at No. 35, while on Spotify Brenda Lee’s classic, ‘Rockin Around the Christmas Tree’ is at no.
What will Mariah do without the success she has had every year with her theme song?
With Mariah low-energy attitudes to his performances for some time now — most recently at the Macy’s Thanksgiving Parade where she was criticized for not moving — people are likely to be get tired of the singer’s diva attitudes and they are starting to turn away from her.
However, the topic it could still catch on in the coming weeksbefore Christmas arrives. But the fact that it is no longer as successful as it used to be indicates that the theme it has probably reached its saturation point. We will see in the coming weeks.
