The first trailer in the history of cinema emerged in 1913, and was screened after the film, as a way to hook the audience back. It wasn’t until the 1960s, with Hitchcock and Kubrick overseeing their own commercials, that The industry really took off and was seen as something serious and creative: Let’s not forget that 6 and a half minute ‘Psycho’ trailer where there was not a single scene from the movie.
Now we have returned to a stagnation that we have all realized, and Margot Robbie charges in an interview in Variety against a part of the industry that has taken to making trailers as algorithmic as he can.
In short format
The first trailer for ‘Barbie’ was a gigantic Margot Robbie winking at the camera in a parody of ‘2001: A Space Odyssey’. No more was needed. And the actress and producer (LuckyChap, her production company, is behind the film) affirms that is tired of conventional trailers and that is why in ‘Saltburn’, his new film, he wanted to innovate in marketing.
It has to do an element of mystery. I hate trailers that condense the entire movie into two minutes. Everyone says “It’s very high in tests with the public.” Of course it is: you’ve given them the entire movie. Advertising an Emerald Fennell movie is difficult because she’s the queen of plot twists, so you can’t show everything. Because then it wouldn’t be as exciting when you see it in the movie.
In fact, according to what she says, when she saw the trailers that the marketing team proposed for ‘Saltburn’, she responded “Why are we making a 30-second teaser? Why can’t we make something called ‘tasters’ that last between 7 and 10 seconds?”. The experts agreed, always having the most traditional plan B as plan B.
Robbie believes that to this day “Marketing is uncharted territory in so many ways that we are all learning together. AND sometimes what you don’t know is a fantastic gift“. Will it be the beginning of a new revolution in the world of trailers, breaking out of its usual confinement? Let’s hope so. Frankly, at this point it is more than necessary.
In Espinof:
2024-01-05 13:32:18
#dont #ten #seconds
