Since 2023, Oranżada Hellena has been operating the #hellendż marketing campaign, through which it encourages Poles to consider in themselves and be pleased with their very own achievements. Within the present version of the marketing campaign, it affirms bragging as a optimistic and essential facet of on a regular basis life, important for attaining success in life.. It evokes you to problem your self and revel in attaining even the smallest objectives.
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“You reward others, however your self?” is a slogan seen in the course of the day on a mural that appeared on the nook of Bonifraterska and Franciszkańska streets in Warsaw. Within the night, due to using particular paints, the message modifications to a name “Reward your self!” In an effort to obtain the widest doable attain, the marketing campaign selling #hellendż includes personalities from the world of present enterprise and influencers, together with: Marcin ProkopKwolczi and Kuba Voivodship. Different web creators will quickly be a part of them.
– Hellena Oranżada is a Polish model that has no complexes and is at the moment the best-selling drink in its class within the nation – says Joanna Kąkol, Colian’s spokesperson. – What helped us obtain such a superb place was, amongst different issues, the truth that we weren’t ashamed to say that we’re excellent in making orangeade. Now we wish Poles to additionally discover their uniqueness and be capable of boast about it. That is our mission, which we strongly consider in – she provides.
Within the subsequent levels of the marketing campaign, the model plans instructional actions with the participation of specialists and the promotion of the mural as an area attraction. Communication can be carried out concurrently in Oranżada Hellena’s personal social media channels, in addition to as a part of content material advertising and promoting actions.
LoveBrands Group is answerable for the technique, creation and execution of the marketing campaign, together with influencer advertising and media shopping for. Social media for the Oranżada Hellena model is run by cra.creatives, and the mural was created by Good Trying Studio.
