Par Sabrina Pons
Posted 9 minutes ago, Updated just now
Marc Jacobs’ fall-winter 2023-2024 show lasted just 180 seconds. (New York, June 27, 2023.) Imaxtree
The express show surprised its spectators. At the time of “entertainement parades”, the American designer wanted to send a strong message.
Scrolling in three minutes is a sport that no one in fashion does. To any eye outside this world, this duration may come as no surprise. However, this is very little compared to the twelve minutes dedicated on average to a show – or even, if we go back in time, the few hours it could take in the 1930s. Such an event can cost several million euros . To justify these amounts, everything is done to maximize the look on the garment, create emotion and occupy the imagination. It is this point that Marc Jacobs came to tickle by deciding to leave the rules and customs of the fashion show, Tuesday, June 27, in New York. His models thus arrived at a run in the lobby of the Public Library. A round trip at full speed, then nothing. They were 29 in number, against 80 on average, on the other parades. Few occupations of space or time.
GPT Chat for Writer
A fleeting moment that could have gone unnoticed, or for a fantasy on the part of the American creator, if it had not been accompanied by a particular note of intent. This one was indeed written by Chat GPT. The genesis of the collection and the descriptions of the looks appear there in a slightly bombastic phrasing. “The Marc Jacobs fashion show mesmerized its audience with an awe-inspiring fusion of masculine tailoring and feminine elegance… This captivating collection reminds us of the transformative power of fashion and showcases Marc Jacobs’ mastery of ensemble creation. striking”, could we read. However, nothing is really very precise. The very exalted tone is almost cynical, and the words, suitable for any collection.
This three-minute show with little coverage on social networks – the influencers were not numerous in the ranks of the guests, and the phones were not all drawn immediately – was certainly aimed at many reflections. Marc Jacobs has not explicitly mentioned it, but he is certain that he questions the fragile and fleeting existence of the images produced to feed social networks, which have become a machine for producing continuous novelty to hold ever more brains. addicted. And, more broadly, on the consumption of clothing in the era of the firepower of ultra fast fashion. With apparel supply and production soaring, attention to creativity, quality and durability of apparel is dropping as fast as prices. Will these three minutes, so brief, relaunch the machine of dreams… and of desirability?
In video, discover the portrait of the designer Marc Jacobs:
”
data-script=”
>
2023-06-29 10:15:00
#Marc #Jacobs #show #York #minutes
