The Black Friday discount offer offered both real discounts and fictitious discounts in domestic e-shops, when there was an increase in prices shortly before the event started. It turned out from analysis Shop Guard services, supported by Apify, Keboola and Topmonks.
Who “enchanted with discounts”
While two large e-shops (Alza.cz and CZC.cz) calculate discounts from real prices before the discount event, many other stores adhere to “proven” tricks. They either fictitiously wrote the original higher price or just before Black Friday the prices increased, so the real discount was significantly lower than declared. There have even been cases where goods were sold on Black Friday at a higher price than before the event.
For example, TSBohemia.cz sold a set of dishes for CZK 3,690, while the discount was to be from CZK 6,490, ie 43%. However, at a crossed-out price, the goods were never sold in the store. The real discount was only 2%. In addition, part of this year, dishes in the e-shop were even sold cheaper. On the other hand, for some products in the BF action TSBohemia.cz, we have registered the introduction of real discounts. Unfortunately, we cannot calculate the average of real discounts due to lack of data. Due to the blockade on the part of TSBohemia.cz, we did not run price monitoring for a long time,
it is written in the analysis.
On Mironet.cz, for example, the phone case was sold on October 1, 2021 for CZK 120, but as part of the discount promotion, CZK 540 was stated as the original price. There was a reduction, but only by 14%, not by the stated 83%. Black Friday presented by Notino.cz looks fair – a coupon for a 20% discount (or 30%, 40% depending on the brand) on selected products. It is less fair that the price just before Black Friday is practically the value of the given coupon and, for sure, the raising of the crossed-out price,
the analysis points out.
Datart again included a headphone case that was not only discounted, but even 91% more expensive during Black Friday. Or iPega PG-R015 headset, which gradually became cheaper before the BF every day up to 412 CZK (probably a duel of pricing robots) and increased by 45% to 600 CZK for the BF itself. Thus, instead of the declared discount of 39%, it is a real increase of 45%,
is supplemented in the analysis.
The analysis also revealed fictitious discounts at the Pilulka.cz, Okay.cz and Benu.cz e-shops.
You can read the whole analysis at blog founder of Apif Jakub Balada.
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