The Consumer Council is now interpreting the results of a survey on the experience of, and attitude to, how food is labeled with country of origin.
Preliminary figures show that 41 per cent of Norwegian consumers have felt cheated when they have bought raw materials they thought were of Norwegian origin , writes Nations.
According to Gunstein Instefjord in the Consumer Council, the placement of the products in the store helps to create confusion.
– When the packaging for meat from Norway and meat from Germany is identical and placed side by side on store shelves, consumers with a desire to buy the former often end up with two things, says Instefjord.
– In many cases, it does not even appear from the packaging where the product comes from, he says.
When so many Norwegian consumers have felt cheated by poor origin labeling, the current scheme is obviously not good enough, says Instefjord.
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