Mango continues its expansion in the United States. The Catalan company, the second largest Spanish fashion distribution group, continues to strengthen its presence in the United States and plans to reach up to sixty stores in the country in 2025, according to CNBC.
Specifically, the fashion group, immersed in a market expansion strategy, plans to open up to two new stores in the United States to end the current year with forty stores, and plans to open twenty more in 2025mainly in the northeast of the country.
Between 2024 and 2025, Mango foresees a total investment of seventy million dollars to undertake new expansion plans, which include a new logistics center on the outskirts of Los Angeles and nearly 600 new jobs, which would increase the number of employees in the United States to 1,200 next year. Besides, It is expected that among the openings, stores will open that combine the men’s and children’s lines..
Mango plans to combine the men’s and children’s lines in selected stores
During this year, Mango sales grew more than 10% in the United States and the company expects this figure to grow by double digits next year. The market is among the top five countries and is expected to reach third place in the ranking. Mango’s commitment to the country involves focusing its strategy through the physical channel to “get closer to the consumer.”
The expansion plan of the Catalan brand, which is called 4E, has the final objective of reaching 4,000 million in 2026including doubling its net income and expanding in retail, among others.
Mango’s expansion plan, which is called 4E, has the final objective of reaching 4,000 million
In 2023, Mango focused its efforts on the West Coast and the South, opening stores in California, Texas and Georgia. This year, the group has expanded its presence in California, opening a store in San Diego, and has reached Pennsylvania, Massachusetts and Washington.
For the next year, the Catalan company will further strengthen its presence in the United States with the opening of its first store in the state of Washington. The new establishment will offer its Woman and Man lines and will have the New Med Mediterranean-inspired store concept. According to Mango’s director of expansion and franchising, Daniel López, “they are delighted to continue executing their expansion plans by reaching Seattle, a key market on the West Coast.”
Mango ended the 2023 financial year with a turnover of 3,103 million euros, which represented an increase of 15% compared to the 2022 financial year. Compared to 2019, the increase in sales of the Catalan group has been more than 30%. The company completed 2023 with a net result of 172.1 million euros, which was more than doubling the 81 million euros obtained in 2022. For its part, the gross operating result (ebitda) reached 533 million euros, a 22.2% more than in 2022.
Given the rise of e-commerce and changing consumer preferences, how might Mango’s emphasis on physical store expansion and unique in-store experiences, such as the “New Med” concept, affect its overall success in the US market?
## Mango’s US Expansion: A Conversation with Experts
**Introduction:**
Welcome to World Today News. Today, we’re delving into the exciting expansion plans of Spanish fashion retailer Mango in the United States. We’re joined by two esteemed guests:
* **[Guest 1 Name & Title]** – A retail analyst specializing in the US fashion market
* **[Guest 2 Name & Title]** - An economist focusing on global retail trends
**Section 1: The Appeal of the US Market**
**Moderator:** Mango is aggressively expanding in the United States, aiming for 60 stores by 2025. What factors make the US market so attractive for a brand like Mango?
**(Open-ended questions for guests)**
* **Guest 1:** Could you elaborate on the specific demographics and consumer preferences in the US that might align well with Mango’s brand identity?
* **Guest 2:** How does Mango’s expansion strategy compare to other international retailers entering the US market? Are there any key learnings from past successes or failures that Mango should consider?
**Section 2: Growth Strategies and Investment**
**Moderator:**
The article mentions a substantial investment of 70 million dollars through 2025.
**(Open-ended questions for guests)**
* **Guest 1:**
How significant is this investment compared to other international retailers operating in the US? What message does it send about Mango’s commitment to the market?
* **Guest 2:**
What are the potential risks and rewards associated with this kind of investment in a market as dynamic as the US?
**Section 3: Combining Lines and New Store Concepts**
**Moderator:**
Mango plans to open stores combining men’s and children’s lines, and is also introducing the New Med Mediterranean-inspired store concept. What are the strategic implications of these decisions?
**(Open-ended questions for guests)**
* **Guest 1:** This move towards combining lines seems to target a wider customer base. How effective do you think this strategy will be in attracting new shoppers and retaining existing ones?
* **Guest 2:** How might the “New Med” store concept differentiate Mango from competitors and appeal to US consumers accustomed to familiar retail experiences?
**Section 4: Future Outlook and Challenges**
**Moderator:**
Mango aims to reach 4 billion euros in revenue by 2026. What are the key factors that will determine their success in achieving this ambitious goal?
**(Open-ended questions for guests)**
* **Guest 1:**
What external factors, such as economic conditions or evolving consumer trends, could potentially impact Mango’s growth trajectory in the US?
* **Guest 2:**
Given the competitive landscape of the US fashion retail market, what unique advantages does Mango possess that could give it an edge over its rivals?
**Conclusion:**
**Moderator:**
Thank you both for sharing your valuable insights. Mango’s expansion in the United States is undoubtedly an exciting development to watch. We’ll be keeping a close eye on their progress and the impact they make on the US fashion landscape.
