2021 was a magical year for the Mneskin from all points of view, including turnover: they made over 2 million euros with their music production company Maneskin Empire against 20 thousand in 2020. And the profit was 210 thousand euros. At the bank they have a credit balance of 3.5 million in their current account.
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The progression
These are not monstrous figures but they give an idea of the progression and of what 2022 will be when they capitalize in the balance sheet a good portion of the revenues resulting from the 2021 exploits (rights, merchandising and more), the year of victory in Sanremo and Eurovision with Shut up and good. The band has over 4 billion streams across all digital platforms, 6 diamond discs, 133 platinum, 34 gold and 40 million copies sold.
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The manager and the dad
Organizing the business and accounting for the proceeds are a manager and a dad. this, in essence, the agile economic and marketing structure (the Swiss Ibox of the Giglio group deals with online merchandising) that feeds and channels the great artistic success of the Roman quartet. Talent, passion and glory are the prerogatives of Victoria De Angelis (22 years), Damiano David (23), Ethan Torchio (21) and Thomas Raggi (21) who have been entrusted to the record manager Fabrizio Ferraguzzo, ex Sony for a year.
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Full powers
But the dividends of glory are managed by a 59-year-old Roman gentleman, Alessandro De Angelis, Victoria’s father who also owns the internet domain maneskin.it (and in everyday life he runs a large travel agency of which he is a partner). To him, and only to him with full powers, the four of the band have entrusted the Maneskin Empire, their safe, the company of which they have 25% each and in which the proceeds from concerts, shows, image rights converge (Mneskin registered trademark owner), etc. The turnover had been 577 thousand euros in 2019, collapsed to 20 thousand in 2020 due to Covid and now jumped to 2.1 million. The two main items on the cost front (1.8 million) are contracts relating to merchandising and management services provided to the company. There are no employees, Mr. De Angelis does everything and does it for free: no compensation to the administrator.
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