Mamzel plays shop in 3 locations

Limburg online shop for gifts Mamzel opens 3 pop-ups in busy shopping centers. Two of these are in Limburg, namely in Hasselt and Sint-Truiden. The third is a great gift shop in Kortrijk. Kim Severy from Mamzel joins CDKN, another gift store with 4 stores in Flanders.

Indeed, it is Caroline Degeyter from CDKN who will open the 3 pop-ups in Hasselt, Sint-Truiden and Kortrijk and provide a shop-in-shop for Mamzel gifts. This brings CDKN (which means ‘cadeauken’) to a total of 7 branches, including the ‘permanent’ stores in Sint-Niklaas, Ninove, Wijnegem and Ghent. For Mamzel, the counter will be 4 in the period at the end of the coming year, since the e-commerce player also has 1 physical branch, especially in Diest. (The warehouse and administration are located in Lummen).

“The combination of physical points of sale and e-commerce is ideal,” says Kim Severy. “Certainly at the end of the year, but also beyond, customers continue to look for connection and experience. I opened pop-up stores before with Mamzel: it is ideal to be close to customers and still not invest in a second permanent location. Working together with CDKN will be more efficient and profitable for both of us. I believe in the power of connection, making each other stronger. That’s exactly what we’re doing now.”