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The president of the Consell de Mallorca, Catalina Cladera, has presented this Wednesday the new promotional campaign of the island as a sports destination through the audiovisual group Discovery, among which its Eurosport channel stands out.
With a budget of 400,000 euros, the campaign will consist, among other actions, in the issuance of the TV spot starring Rafa Nadal (from May to November during the best sporting events of the year); the distribution of material about Mallorca as a safe, sustainable and sports destination; and the broadcast of sponsored content about sport in Mallorca.
Likewise, cycling content will also be broadcast with the support of Global Cycling Network (the main digital platform for fans of this sport); content on Discovery Golf; promotion of sports facilities; and a special sponsorship plan for the Nordic countries through Discovery in Scandinavia.
The presentation was attended by the vice president of the group of international chains, François Ribeiro; the Minister of Tourism and Sports of the island institution, Andreu Serra; the director of the Aetib, Xisco Mateu; as well as representatives of the sports sector of Mallorca.
Cladera has highlighted that since Mallorca Tourism Foundation Work has been done to have a progressive, safe de-escalation and restart of tourist activity that is definitive.
“We want to convey to the whole world that our greatest attraction right now is that we are a safe destination and with this first great promotional action we contribute to generating an illusion that many of us have, which is to travel again,” said the president of the Consell de Mallorca .
With this campaign, Mallorca will be present in the Discovery brands throughout Europe during 2021 and everything that the island offers as a safe and quality tourist destination will be displayed.
Among the channels of Discovery, Eurosport 1 and 2, and specific channels for golf, cycling and horse riding.
As they have explained, 25 million impacts are expected from this campaign on the target audience of these channels. Indeed, François Ribeiro has highlighted that 70 percent of this audience has expressed their intention to travel when possible.
For its part, Xisco Mateu has highlighted the importance of public-private collaboration and the involvement of the tourism and sports sector in this initiative.
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