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The high prices of the energy bill and the need for a change of model due to climate change continues to create opportunities for the technology sector in Malaga. Not only when it comes to automating the installation of photovoltaic panels and other renewable energy sources, but also to directly optimize their consumption and that of all other assets of a company.
The CEO of Bettergy, Antonio J. Ruiz, explains in an interview with EL ESPAÑOL de Málaga that his company is dedicated to reducing the cost of energy for both private clients and public organizations, through the digitization of data. and the development of digital tools. “The basis for everything is measurement, that is, digitizing data. If in the end you don’t measure, you don’t know how to do things“Ruiz indicated.
Through its platform, Bettergy offers its clients a digital tool that allows you to measure energy consumption accurately, facilitating the identification of savings opportunities and the implementation of personalized recommendations to improve energy efficiency. And all this, growing at pace from the Málaga TechPark.
Antonio J. Ruiz, CEO of Bettergy. Cedida
Ruiz has shared his vision on the future of energy, focusing on the capacity for digital control over installed assets to optimize their performance. “The future of energy lies there. It is not just installing, but having the capacity for digital control over the assets you install to optimize them.“said Ruiz. For him, that is Bettergy’s differentiation in the market thanks to its focus on technology and the execution of energy efficiency projects.
“We have very internalized R&A and innovation, especially at the software level,” he explains. This ability to adapt has made them well placed to take advantage of legislative changes. “A national regulation has come into force that, basically, what is going to happen is that they pay you for the savings you achieve“Ruiz explained.
This legislation – as explained by the CEO of Bettergy – establishes that individuals, companies and public organizations will receive an economic compensation for each kilowatt of energy they manage to save, introducing a direct incentive model for the promotion of more sustainable energy consumption practices.
The concept behind this regulation, known as white certificate or energy saving certificate, represents a revolution in the sector, according to Ruiz. “If you save a kilowatt, they will pay you ten cents,” he said. According to its CEO, Bettergy is among the few companies in Spain with the technical and legal capacity to implement solutions that align with this new regulation, thus positioning itself as a key player in the country’s energy market.
In addition to its focus on energy efficiency, Bettergy is also dedicated to installation of solar energy systems, although its main added value lies in its ability to offer comprehensive solutions that combine the generation of renewable energy with the optimization of energy consumption. “What we do is measure consumption data and from there define a series of recommendations and act on those recommendations,” explained Ruiz.
2 million round
Bettergy is at a crucial point of expansion and is seeking significant investment to accelerate its growth. “We are looking for around two million euros“said Ruiz, highlighting that this capital will allow Bettergy to scale its operations and strengthen its position in the energy efficiency market. The company, which has grown until now through bootstrappingsees this round of financing as an essential step to achieve its ambitious short and medium-term goals.
Ruiz has shared that Bettergy’s goal for 2024 is to reach a turnover of ten million euros, which represents a significant leap in the business trajectory of a company that defines as “prudent.” “The valuation from which we start is high, because for different reasons we are interested in looking for an industrial partner or venture capital,” she stated.
In addition, Ruiz has emphasized the need to grow not only in financial terms, but also in operational capacity and human talent. “We are about 40 people and the company has to grow“he noted, recognizing the challenges involved in human resources management and the importance of attracting and retaining talent in a phase of accelerated expansion.
Málaga
Antonio J. Ruiz has also expressed his concern about the technological and business ecosystem in Malaga, highlighting the need for a change in focus towards supporting local companies. “Need much more critical mass of Malaga companies that pay taxes here“said Ruiz. In addition, he criticized the trend of investing in the real estate sector, which he considers an obstacle to the sustainable growth of Malaga: “The problem is that We are always in the same thing: real estate, real estate, real estate“.
“What I have seen in Malaga is that there is no financial ecosystem“, he stated about the lack of a robust support system for startups and technology companies in the region. From his perspective, the arrival of investors interested in the technology sector instead of real estate would be “without a doubt good news.”
Their call to action is to change the predominant vision in Malaga towards one that values and encourages industrial and technological development. “We must promote local. Local businesses must be encouraged. And make those companies go from 10 to 100, from 50 to 500 and from 100 to 1000“, he declared, urging a change in mentality that prioritizes the creation of an environment conducive to the development of technological companies: “The marketing we have in the city is very good, but then you scratch a little and the data on average salary and GDP are evident,” he concluded.
2024-03-05 08:00:19
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