Under the unified deployment of the central government and the guidance of the national strategy, we must give full play to the leverage of policies, create a good policy mix, accelerate the recovery of the tourism industry, and promote the tourism market to embark on a normal path of development according to its own laws.
Recently, the Central Committee of the Communist Party of China and the State Council released the “Strategic Planning Outline for Expanding Domestic Demand (2022-2035)” (hereinafter the “Outline”), proposing to “promote consumption in a -round way and accelerate the improvement of consumption quality” and “improve supply quality and drive demand to be better”. Realize”, through the strategy of focusing on both consumption and supply, to achieve the overall goal of stimulating economic growth.
As for the culture and tourism industry, the “Outline” proposes to expand cultural and tourism consumption, vigorously develop holiday and leisure tourism, and expand specific tasks such as diversified, personalized and personalized tourism products and services, indicating the Directorate for Tourism Development. However, the epidemic has adversely affected the entire tourism industry, reducing the production capacity of the tourism industry to some extent, including the loss of employees, the lack of effective maintenance of facilities and equipment, the stagnation of ‘digital and intelligent construction and the decline in management and service quality, there is also a certain lag effect, and recovery requires investment and time. At the same time, although with the improvement of the epidemic prevention and control situation and the continuous optimization of the national epidemic prevention and control policy, some travel restrictions have been gradually lifted, but people still have some psychological qualms. The tourism consumption market is still in the waiting period, and the market recovery There are still psychological barriers. Therefore, under the guidance of the unified deployment of the central government and the national strategy, we must give full play to the lever of policies, make a good combination of policies, accelerate the recovery of the tourism industry, and promote the tourism market to undertake a normal development path according to its own laws.
On the one hand, from the market side, it is necessary to strengthen market research, develop new products and new services according to the new trends and characteristics of the tourism market development, and lead the orderly recovery of the tourism consumption market. The impact of the epidemic has caused people’s psychological concerns, and people have also created new requirements for travel safety and travel service methods. At the same time, the growth and rise of the new generation of tourism consumer groups represented by the “post 90s” has also had a great impact on the development trend of the entire tourism market. The emergence of new consumption patterns it’s all new changes and new trends driven by emerging markets. The traditional market is also undergoing subtle changes with the development of the times. The emergence of cultural and health tourism, urban micro-tourism and rural roaming are all results of the changes of the traditional market. Traditional group tourism has also undergone some changes in group formation, service mode and product combination, such as small teams, micro-teams, itinerary customization, scenic spot customization and exclusive services. These changes have passed. from small trends to large-scale ones, changing the structure and characteristics of the entire tourism market. Governments at all levels, cultural and tourism authorities, industrial organizations and tourism enterprises must, on the basis of scientific research and the analysis of new changes, new trends and new characteristics of these markets, develop products capable to adapt to market changes and have sufficient security guarantees. New products and new services will guide the orderly recovery of the tourist consumption market. Just like the “Outline” requires, by expanding diversified, personalized and personalized tourism products and services, to serve the tourism consumption of the broad masses of people under the new situation and demand for a better life.
On the other hand, on the supply side, special attention should be paid to the decline in the production capacity of tourism enterprises, and practical measures should be taken to help enterprises recover and increase production capacity as soon as possible. The issue of production capacity is not only related to the development of the enterprise itself, but also to the high-quality development of the entire tourism industry. Therefore, speeding up the recovery and improving the production capacity of tourism enterprises is the key to promoting the recovery and development of the tourism industry and achieving high-quality development. We must give full play to the lever of policies, take effective measures, create a good policy mix, and help tourism enterprises recover and increase production capacity as soon as possible. First, we must coordinate with financial institutions to help tourism enterprises solve the financial difficulties in hardware transformation and technology upgrading by rolling over loans and setting up special loans for the technology transformation of tourism enterprises, so as to give vitality to business development; Enterprise technology transformation incentive funds and other methods guide enterprises to upgrade digitally and intelligently; third, we must give full play to the leverage of job title assessment, technical assessment and other talent policies to promote the return of high-quality employees of tourism enterprises; Fourth, we must systematically carry out tourism enterprise management and service training to build a high-quality enterprise management and service talent team; fifth, through training, consulting, intellectual assistance and other means, enhance the innovation capacity of tourism enterprises, guide tourism enterprises to innovate in products, services, marketing and models, and accelerate product upgrades, to adapt to new markets and new demands; Sixth, we must build a platform to promote horizontal connectivity and vertical chaining of tourism enterprises, co-construction and sharing, cluster development, and solid and strong product supply system. Through the recovery and improvement of the production capacity of enterprises, the innovation of tourism products, services, formats and models will be promoted, and the quality of the entire tourism industry will be effectively improved and the quantity will be reasonably increased.
In short, in the new situation of great optimization and adjustment of the epidemic prevention and control situation, we must, under the unified deployment of the central government and the guidance of the national strategy, give full play to the leverage effect of making good use of the policies and accelerate the recovery of the tourism industry through the above-mentioned systematic policy measures, to lay a solid foundation for the high-quality development of the tourism industry and to make tourism contributions to stimulate economic growth. (Special Commentator Wang Degang)
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责编：李汶键 ]
