“Ha Tinh OCOP Market was jointly organized by the Center for Agricultural Trade Promotion (Ministry of Agriculture and Rural Development), Central Youth Union, Ha Tinh Provincial Youth Union and TikTok on September 16 with the goal of promoting trade of OCOP products and improve the digital capabilities of local small and medium enterprises.
This is also one of the outstanding activities in the series of trade promotion activities for OCOP specialties and products combined with tourism on digital platforms of Ha Tinh province and is a pivotal program for trade development orientation. electronics, local digital economy, bringing OCOP products and Ha Tinh agricultural specialties closer to domestic and international consumers.
Mr. Nguyen Minh Tien, Director of the Center for Agricultural Trade Promotion, Ministry of Agriculture and Rural Development, awarded awards for the two clips attracting the most views about “my deer” to actor Manh Hung (third from right). ) and Tu Huyen Vlog. Photo: PV
In particular, in this promotional campaign, the “My family’s deer” model of Huong Son district (Ha Tinh) was widely introduced on the digital platform, in order to diversify methods of promoting agricultural specialties for Farmers and consumers own quality products. At OCOP Ha Tinh Market, the hashtag #Conhuounhatoi was also activated.
It is known that the founder of the “My family’s deer” model is Mr. Nguyen Khac Huan, who was born and raised in a family with a tradition of raising deer for antlers for 35 years in Huong Son.
Mr. Huan hopes that through the program of spreading the value of deer antlers, turning the deer farming model into a sustainable economic development model, supporting people to improve their lives and get rich from agriculture.
Accordingly, with the “My home deer” model, customers will be able to adopt a deer within 3 years, at which time the deer will be individually coded and barcoded.
The “owner” can trace the origin and care of his deer through barcodes or cameras mounted on the farm. In addition, customers can also bring friends or family to the farm to visit and experience at any time. After harvesting deer products, the “owner” has full authority to decide how to use them, with the support of the farm owner.
Actor Manh Hung participated in livestream, selling OCOP Ha Tinh products. Photo: PV
Notably, a 24-hour video creation contest about the deer antler farming model in Huong Son was held among content creators.
In just 1 day, 15 videos were posted, of which the two winning videos were Tu Huyen Vlog’s video with 1.4 million views and actor Manh Hung’s with 1.2 million views. Actor Manh Hung achieved a lot of success when playing villain roles in television dramas such as: Marriage in a narrow alley, Rose on the left chest, Under the shadow of the tree of happiness,…
In addition, this promotional campaign in Ha Tinh also launched the activity “OCOP Rice Tray”. Here, content creators will enjoy local specialties, agricultural products, and OCOP products, thereby using these materials to create promotional content about tourism on social networks to reach the masses. community island.
Particularly at the livestream “OCOP Market – Ha Tinh” on September 16, 2023, lasting 4 hours, it attracted more than 14.8 million visits, 300,000 livestream viewers, bringing in more than 485 million VND in revenue.
The products promoted in the livestream come from 8 typical subjects with nearly 16 Ha Tinh agricultural specialties of all kinds such as: Phuc Trach grapefruit, library crab, Luan Nghiep fish sauce, Y Binh fermented pork roll… .
Ms. Le Thi Binh, owner of Binh Son food processing facility with Nem Y Binh products, was very happy that the first time the livestream had “exploded” orders: “The total number of orders is up to 600 orders, almost equal to the total number of orders. The amount of goods sold in a month in the traditional way. This is something we have never thought of. Not only sales, through participating in this OCOP Market, I also learned a lot of experience in e-commerce. , operates livestream and will definitely invest in the future.”
As a province in the North Central region, Ha Tinh has a diverse terrain, including mountainous, midland, plain and sea areas. Therefore, this land possesses many types of agricultural products and unique specialties such as Phuc Trach Grapefruit, charcoal fish sauce, green tea, lotus products…
