Irish makeup artist Keilidh Cashell has gained immense popularity on social media platforms, TikTok and Instagram, with almost three million followers and half a million followers respectively. She is best recognized for her innovative makeup tutorials and viral videos. According to Cashell, as humans, we tend to focus on numbers, which is detrimental to our self-worth. Hence, she emphasizes focusing on the art and striving to be the best version of oneself. Cashell launched Kash beauty, her own makeup brand, in 2020, which recently debuted at the exclusive Brown Thomas Beauty Hall. She is determined to make Kash beauty as accessible as possible globally and wants it to be a brand that people trust and believe in. Cashell has also been declared a judge for Junk Kouture, the world’s largest sustainable fashion competition for young people. The final will be broadcast on RTÉ 2 and the RTÉ Player on May 18th, where Cashell, alongside other judges will look for that extra detail that will elevate any look. Keilidh previously made her TV debut as a guest judge on RTÉ’s Glow Up Ireland in 2021. Limited tickets to the Dublin city final are available on Ticketmaster.