FEATURES Stories ala Twitter, Fleet, looks like there will be ads in the future. Because the company is known to be testing ads on the feature.
This clone feature of Instagram and Snap’s Stories seems to have worked well enough that Twitter now want to try to make money from it.
Ad formats on Fleet will have a full vertical screen format the first time on Twitter. Ads on this Fleet will appear on uploads between people who are followed. Brands advertising on Fleet will also include ‘swipe up’ in their ad impressions.
Images and videos come in 9:16 format and support up to 30 seconds of content. This duration is much shorter than what appears in similar features on various other social media.
“Ads on Fleet are full-screen billboards for advertisers,” wrote Twitter Senior Product Manager Justin Hoang and Global Product Marketing Manager Austin Evers.
Twitter is partnering with several advertisers in this trial. As it’s still in the testing phase, Twitter is just making Fleet ads visible to a limited group of US users on iOS and Android.
The company, made by Jack Dorsey, plans to carefully study how vertical full-screen ads perform in the Fleet feature. Not only for these feature ads but for future vertical ads.
“We also believe that ads should be unobtrusive and bring value to people, so we focused on learning more about how people feel about and engage with these new placements,” said Hoang and Evers.
(DRM)
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