The flagship store, made up of four floors, explores the iconic codes of the Maison through a unique composition of ready-to-wear and accessories, as well as a private area prepared for customers, and defined by a specific color.
Like existing Valentino boutiques, the design of each floor focuses on colors that symbolize Valentino, such as ivory, black, as well as red, and is developed based on a unique visual statement. Maintaining a neutral environment despite the visual richness emphasizes the beauty of the collection.
Viewed from the street, the store’s first floor can be seen through its classic white stone exterior, which features two large windows for ready-to-wear. The design, which reflects the visual code of the existing store, was adapted to the specific characteristics of the building while maintaining its environmental identity, similar to the flagship store on Madison Avenue in New York.
Entering the store, the first floor defines the color of the space by using a checkered pattern made up of black marble and Botticino marble. In this space, Maison accessories are displayed on backlit black marble shelves and custom-made plexiglass modular fixtures. The ivory colored wall is reminiscent of a stone building with a softer approach to straight and curved walls, connecting space and architecture. The lighting installed on the ceiling is a custom design inspired by Rockstud, creating a stronger connection between the design of the store and the Maison’s unique code.
On one side, there is an impressive staircase in the red color that symbolizes Maison Valentino leading to the second floor area in ivory color. This space prepared for shoes is completely white from the ceiling to the walls, and the floor consists of a carpet with a white and black striped motif. Mario Bellin’s Chameleonda sofa, reinterpreted in different colors, is placed throughout the shop. In addition, the emphasis through the small amount of black color creates a contrast. Valentino Rosso, the red color that symbolizes the Maison, also shows its presence through the staircase that leads to the third floor.
The ready-to-wear third floor creates a unique feel with dark wood floors, contrasting ivory wallpaper, and signature patterned rugs. A small display of plexiglass and bronze adds an intimate feel to the space and leads to a private fitting room decorated with a red sofa. The 4th floor is a special place for customers, with walls and ceilings made of red carpet, sofas, and mirrors, a new color composition combining elements of ivory and black color, and writing the recall the concept of interior London in the 1970s, once. again using the color red.
This unique space is prepared for reservations by customers, enhancing the intimate feeling in an environment carefully curated according to a new design concept that arises from a review of the relationship between the brand and its customers. This means that the relationship with the customer is not only at the heart of the design, but also becomes the guide of a customer journey inspired by Italian hospitality culture, proposing a kind of ritual to customers through space.
The new flagship store is not only Valentino’s new home, but also puts human interaction at the heart of the brand, celebrating the Maison’s iconic codes and its traditions as an Italian Maison, and a ‘ to welcome customers in a comfortable and friendly place.
At the store, you will find a variety of products, from ready-to-wear products from the Valentino women’s collection with exceptional details to the Valentino Garavani accessories and eyewear collection. In addition, a special made-to-order service for ready-to-wear is also available.
The new Valentino store opens on April 11.
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