Maison Broussaud is launching an assault on the American market and announces its first participation in the CURVE lingerie show in New York from February 5 to 7, 2023.
Specialized in the manufacture of socks made in France, Maison Broussaud (69 employees; 8 million euros in turnover) announces its presence for the first time at Curve, the trade show for lingerie, designer swimwear and of masculine elegance which will take place from February 5 to 7, 2023 in New York. Considered one of the most important trade shows in the fashion industry, Curve is an opportunity for the brand to announce its desire to officially launch on the American market. Already present in the USA via its Textiss USA distributor, which allows it to be exhibited in some twenty stores, Maison Broussaud’s presence at an international trade show is a golden opportunity for the brand to attract new retailers and establish a long-term presence in the Uncle Sam market. Building on its success and recognized know-how in Europe, expansion across the Atlantic was the next natural step for the company.
As Alexandra and Aymeric Broussaud explain: “Over the years, Broussaud has become one of the spearheads of the revival of textiles made in France. We now produce more than 1.4 million pairs of socks per year and we are among the leaders in French socks, a sector where players can be counted on the fingers of both hands. This is why the idea of investing in a new playing field, as vast as that of the USA, is a major challenge but one that we feel capable of taking up. And it begins with the presence of Maison Broussaud at the Curve, an unmissable event for any player in fashion and lingerie. »
To date, Maison Broussaud is present in 4 countries and this desire for internationalization brings closer the ambition of the company to become a key international player in the field of socks made in France.
The adventure began in 1938. Adrienne and Henry Broussaud had just married in their village, Les Cars. They launch into socks and create their factory, which hires knitters from the region. In 2006, proud to take up the torch, Alexandra and Aymeric Broussaud invested themselves fully in the family business, with the following objectives: quality, creativity, loyalty. The adventure continues, with more and more modern machines and a production of more than 1 million socks per year.
