The company, which started with the “Filzelefäntle” – a pin cushion – in 1877, is today one of the most famous toy manufacturers in the world. Almost everyone in this country is familiar with the “button in ear” trademark. The Steiff brand world now includes cuddly toys, children’s fashion and shoes and is gradually being expanded through licensing partnerships such as exercise bikes, children’s furniture and wooden toys.
“It is a wonderful task to be able to accompany an icon like Steiff on their way into the future,” says Maike Sobek. “In addition to a unique product, few brands also have such a unique message as Steiff: You are the most valuable in the world. This statement, which is visible with every product purchase, and the emotional closeness to the customer and the recipient, can be consistently experienced globally to make and develop. “
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