Ibiidi Publications announced a contract with the writer Mahmoud Zaki to publish two works on the mental health of weight. The publisher’s statement stated: The writer Mahmoud Zaki is interested in health psychology, and he has previously published a number of works, including “Tales of Aragouz”, “Europe Time Imbaba”, and “Nutella Jar”, the first of its kind in Egypt, which deals with eating crises And eating disorders from a psychological point of view. “
The idea of the book revolves around the writer’s personal experience of losing more than 50 kilograms of weight, and his study of psychology about the role of our psychological state in our relationship with eating in general, and how to psychologically train to lose weight. Mahmoud Zaki links between American and European ideas related to how to deal psychologically with food and the link between eating and feelings, and with internationally known treatment methods that are still in their early stages in Arab countries.
Zaki says that there is a so-called “food addiction”, which occurs when a person searches for happiness through eating, and then it turns into losing control of the matter. The work is the second part of the best-selling “Nutella jar” in 2015, which deals with the experience of a group of those who lost their weight – far from traditional methods – psychologically and in personal ways.
Dr. Imad El-Din Al-Akhal, Director of Ibiidi Companies, said, “Mahmoud Zaki is distinguished by the ease of writing, while relying on life experiences and specialized scientific studies. It provides a clear and focused mixture of very important information in an accessible way to the heart and mind. Happy with this work and I trust that all readers will find it, along with fun. Reading is valuable information about the psychological causes of weight gain, which helps them understand the suffering of overweight people and enables them to help and support them.
Mahmoud Abdel Nabi Mahmoud, director of the Cairo office and responsible for Middle East contracts, added, “One of the contracts that made me happier is that it is a different contract where the new work provides extremely important information for every person who seeks to change his eating concept. The book has an interesting and easy-to-read linguistic style for all different age groups. Confidence that this work will be appreciated by readers and critics alike. “
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