Sanna Marin, Prime Minister of Finland, poses in a blazer with no clothing underneath in the October edition of Trendy. The fuss about this is hypocritical, according to the women’s magazine.
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34-year-old Marin is on the cover of Trendy, with a great interview in the magazine itself. This includes her work and her family, but also gender equality. For example, Marin, also the youngest prime minister to have known Finland, says that the appearance of a woman is always the subject of debate. That is why she always chooses the same type of outfit.
For the photo shoot, the Prime Minister was dressed by a feminist stylist. Her signature blazer remained, but with a joke: Marin showed cleavage in the full-page image. The reactions on social media just underscored what Marin had said. It was soon followed by comments that the outfit choice was inappropriate or tacky.
Defending women
In 2018, singer Anna Abreu was on the cover of Trendy with a plunging neckline. Nobody was bothered by that, ‘writes editor-in-chief Mari Karsikas. In August 2020, Ronja Salmi was on the cover in a shirtless jacket. Nobody said anything. Now that Sanna Marin poses in the same style, the turmoil erupts. ‘
On social media, people put similar photos online under the hashtag #ImWithSanna. “I don’t know who did that first,” Karsikas writes. ‘But I am very grateful to them. They show you how to stand behind your values and how to defend another woman. And they turned the blazer without a shirt into a hit outfit. There is strength in the community. ‘
According to Karsikas, the reaction says a lot about the reader himself. According to her, many negative reactions are related to low media literacy and little insight into how media are made. This is how a model is always dressed: “A stylist chooses which clothes someone wears on a cover photo.”
In addition, there is also controversy because Marin took time to talk to a women’s magazine during a health crisis. “It’s hard to interpret that as anything other than disdain for women,” says Karsikas. Women’s magazines are a strange world for most men, says the editor-in-chief. “If a decision maker doesn’t have time for a women’s magazine, does that mean she isn’t interested in women’s issues either?”
Early this year, Girls Girls Girls magazine made a video with Sex and the city actress Cynthia Nixon to denounce unrealistic expectations for women.
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