“We are trying to find original ideasto innovate”, presents Julie Besançon, guide lecturer at the tourist office of the valley in the heart of France.
With this in mind, Loëtitia Raynaud, president of the office, carried out the project of a magazine. “Montluçon Découvertes is more than a tourist brochure. This mag offers real reports. »
A first edition of 10,000 copies is distributed free of charge, from today, at the tourist office or even at the Château Saint-Jean, whose chef Olivier Valade occupies five interview pages.
La Montagne invites you to make a recipe live with the starred chef of Château Saint-Jean in Montluçon
100% Bourbonnaise creations
From the visuals, produced in particular by Philippe Busser, a professional at Montvicq, to the editing, carried out by Typocentre, the president affirms: ” everything is Bourbonnais ! »
Among the novelties of the vintage, the tourist office will offer from next week seven postcards and five posters whose visuals were designed and created by Arnaud Bonnet.
premium With his visual creations, Arnaud Bonnet wants to give a new image to Montluçon (Allier)
The young graphic designer bet on evocative places. Tourists and locals can, for 2 or 10 euros, afford a visual of the Berry canal or the Wilson garden.Arnaud Bonnet’s postcards will be on sale at the tourist office next week, at a price of 2 euros. © Delphine Simonneau
“We want to adapt to demand. We got a lot of feedback on Arnaud Bonnet’s work. People were really waiting for his graphics, ”says Anouck Marce, communication officer for the office.
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“Our visits are in the same vein. Open to for all, young, less young, locals and tourists! »
Revamped walks
If the classics remain, like the storytelling walks where the guided tours d’Hérisson, the originality slips into the details. “There will be visits to the village in cart, pulled by a donkey. Montluçon Secret offers a new place to discover…”, quotes Julie Besançon.
Over the course of the visits, locals and visitors will be able to think of themselves as princesses and knights, in the old castle towerlisten to the nocturnal rustling of truncated or follow the evolution of Montluçon in the 19th century. “There is also Montluçon by candlelight. A kind of guided walk, at nightfall, with lanterns, ”adds the guide.
All activities are by reservation, at 04.70.05.11.44 or 04.70.67.55.89.
Delphine Simoneau
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