Line, in the production plant in Pārdaugava, produces massage mats and related products under the “Pranamat Eco” brand. In recent years, the well-profitable business has been heavily influenced by both COVID-19 the spread of the pandemic and the war initiated by Russia in Ukraine – sales volumes in Europe fell twice. Therefore, the company has now concentrated its efforts ASV to learn the market
The beginnings of the producer “Pranamat Eco” can be traced back to 2008, during the financial crisis, when former classmates offered to the current owner of the company, Denis Grigorenko, to support the entrepreneurial idea of producing mats with elements of massage in Latvia, with a focus on product design and eco-friendly materials. At that time, both Denis Grigorenko and his wife Olga Grigorenko were still working in the financial sector, and the Grigorenko family was the largest investor in the new carpet business. However, a few years later, the company went bankrupt. At that time, only Denis and Olga Grigorenko were the ones who wanted to continue what had been started, so in 2011 a new company was founded, the developed product and debts were taken over, as well as the company’s strategy was changed: it was decided to also develop the e-commerce direction.
In conversation with “Delphi business“Olga Grigorenko tells how the family managed to turn” Pranamat Eco “into a profitable business and what decisions she makes when the crisis follows the crisis. She also reveals what” interesting “offer the owners of the company have received from the Chinese and how the company has been preparing for the upcoming difficult winter.
The beginnings of the idea of body massage with sharp elements can be traced back to the ancient history of India, when the so-called nail beds were used, while in the recent past – in the Soviet years, when Ivan Kuznetsov’s massage applicators became popular.
