Working with two of Turkey’s largest production companies, Madd Entertainment is actively seeking new partners for its coveted catalog of Turkish titles, as well as new co-production opportunities in the international market.
As the distribution arm of two of Turkey’s largest production companies, Medyapim and Ay Yapim, Madd Entertainment has one of the most coveted portfolios of Turkish content in the industry and is now present at Content Americas to showcase its latest hits.
“We will present Family Secrets, All About Marriage and Flames of Fate, and as Madd, the distribution arm of Turkey’s two biggest producers, Medyapim and Ay Yapim, we will also present all their stories,” he told ttvnews Ozlem Ozsumbul, Head of Sales at Madd Entertainment.
“All About Marriage recently premiered in Chile with excellent ratings,” he added.
And on top of these blockbuster dramas from last season, Madd is already rolling out new titles, giving customers in Miami “a little preview” of what’s to come. “We have some upcoming shows, like Little Big Hearts, that we’re bringing to our customers in a small way.”
In addition to distribution, Madd is also raising the bar in terms of production, looking for new partnerships and opportunities in the region and the international market.
“Madd is different from all the other distributors here. As a company, we are also producers. Behind Madd Entertainment are the two largest production companies in Turkey, Medyapim and Ay Yapim. So, that talent helps us a lot. That is why we are selling ready-made finished content, but also their stories for co-productions and remakes in many countries,” he explained.
“We are looking for partners on the co-production side as well, like we did with Viacom International Studios for El asesino del olvido. This was our title. So we are working with some negotiations and agreements for the co-productions”, he added.
Most recently at Mipcom, Madd announced a co-production agreement with the Middle East Broadcasting Company, the region’s largest broadcaster and producer. “So now all our Turkish stories, which we produce in Istanbul in the Arabic language, are broadcast in the Middle East,” he explained.
“We are looking for other opportunities, working with AVOD platforms, global studios, HBO Max, Netflix, producing originals as well,” he concluded.
