Madagascar. The FIA, from September 21 to 24, 2023 at Forello Expo, Tanjombato Antananarivo

The International Fair of Agriculture (FIA) in Madagascar has established itself as a key player in the country’s economic landscape. The fair, held at Forello Expo in Tanjombato Antananarivo, is the largest exhibition hall in the Indian Ocean, covering an area of 12,000m2. What sets it apart is that it is entirely powered by solar energy, making it an eco-friendly venue.

Hazovato Forello Expo, the promoter of FIA, is part of the Société de Promotion Immobilière (SPI) Forello, which operates in real estate development, the wood and stone industry, and leisure. The President of Hazovato Forello Expo, Gérard Monloup, is passionate about promoting collective eco-responsibility among partners and the general public.

Agriculture, fishing, and livestock are fundamental sectors of Madagascar’s economy, employing more than three-quarters of the population. These sectors contribute to one-third of the country’s GDP and employ over 80% of the active population. Recognizing the potential of Madagascar becoming the breadbasket of the Indian Ocean, Hazovato Forello Expo, through FIA, aims to provide a platform for agricultural players to expand their market share nationally and internationally.

The FIA, now in its 5th edition, is co-organized with the Ministry of Agriculture and Livestock. It brings together over 300 exhibitors from various agricultural, livestock, and fishing sectors on the Big Island and neighboring islands. The fair attracts more than 15,000 visitors, providing a valuable opportunity for exhibitors to showcase their products and services.

The objectives of FIA are to boost the activities of exhibitors, provide visibility to them, and promote the sectors of agriculture, livestock, fishing, and the blue economy. Communication plays a crucial role in achieving these objectives, as it helps capture the attention of potential visitors and raise awareness about the shows and exhibitors. Hazovato Forello Expo plans to use various communication media and allocate a substantial budget to ensure effective promotion.

The organization of FIA prioritizes adaptability and effectiveness. All efforts are made to ensure that the fair is well-organized and successful. Hazovato Forello Expo aims to be a leader in promoting eco-responsibility and sustainable practices in the agricultural sector.

Overall, FIA serves as a platform for agricultural players to showcase their products, expand their market reach, and contribute to the economic growth of Madagascar. With its commitment to eco-responsibility and sustainable practices, the fair is not only a business opportunity but also a platform to raise awareness about the importance of preserving the environment.The International Fair of Agriculture (FIA) in Madagascar has established itself as a key player in the country’s economic landscape. The fair, organized by Hazovato Forello Expo, is held at the Forello Expo in Tanjombato Antananarivo, the largest exhibition hall in the Indian Ocean. This eco-certified venue is powered entirely by solar energy, showcasing the commitment to sustainability.

Hazovato Forello Expo, a part of the Société de Promotion Immobilière (SPI) Forello, is responsible for organizing the FIA, as well as other major events such as the Madagascar International Fair (FIM), the Salon international de l’Habitat (SIH), and the International Trade Fair for Transport, Logistics, and Handling of Madagascar (SITLM). The company operates in real estate development, the wood and stone industry, and leisure sectors.

Gérard Monloup, the President of Hazovato Forello Expo, emphasizes the importance of collective eco-responsibility. Agriculture, fishing, and livestock are fundamental sectors of Madagascar’s economy, employing more than three-quarters of the population. Agriculture alone contributes one-third of the country’s GDP and employs over 80% of the active population. Monloup believes that with the right resources and determination, Madagascar has the potential to become the breadbasket of the Indian Ocean.

In its fifth edition, the FIA aims to provide a platform for agricultural players to showcase their products and expand their market share nationally and internationally. Co-organized with the Ministry of Agriculture and Livestock, the fair brings together over 300 exhibitors from various sectors, including agriculture, livestock, and fishing. With more than 15,000 visitors expected, the FIA serves as an opportunity to promote the agricultural industry and its potential.

The objectives of the FIA are to boost the activities of exhibitors, provide visibility to participants, and promote the sectors of agriculture, livestock, fishing, and the blue economy. Through effective communication strategies, the fair aims to capture the attention of the general public and generate interest in attending the event. Additionally, the FIA will promote eco-responsibility, highlighting the importance of sustainable practices in the agricultural sector.

The FIA serves as a platform for networking, knowledge sharing, and business opportunities in the agricultural industry. With its commitment to sustainability and economic growth, the fair plays a crucial role in promoting Madagascar’s agricultural potential and positioning the country as a key player in the Indian Ocean region.

How does Hazovato Forello Expo promote eco-responsibility within the agricultural sector at the FIA fair?

Operates in various sectors including real estate development, the wood and stone industry, and leisure. Gérard Monloup, the President of Hazovato Forello Expo, is dedicated to promoting eco-responsibility among partners and the public.

Agriculture, fishing, and livestock are essential sectors of Madagascar’s economy, employing a significant portion of the population and contributing to the country’s GDP. Hazovato Forello Expo recognizes the potential of Madagascar becoming a major player in the agricultural industry and aims to provide a platform for agricultural players to expand their market share nationally and internationally.

Now in its 5th edition, the FIA is co-organized with the Ministry of Agriculture and Livestock. It brings together over 300 exhibitors from various agricultural, livestock, and fishing sectors in Madagascar and neighboring islands. The fair attracts more than 15,000 visitors, offering exhibitors a valuable opportunity to showcase their products and services.

The objectives of FIA are to boost the activities of exhibitors, provide visibility to them, and promote the sectors of agriculture, livestock, fishing, and the blue economy. Communication plays a crucial role in achieving these objectives, and Hazovato Forello Expo plans to use various communication media and allocate a substantial budget for effective promotion.

Organizing the FIA prioritizes adaptability and effectiveness. Hazovato Forello Expo strives to be a leader in promoting eco-responsibility and sustainable practices within the agricultural sector. The fair not only serves as a business opportunity for exhibitors but also raises awareness about the importance of preserving the environment.

In conclusion, the FIA has become a key player in Madagascar’s economic landscape, providing a platform for agricultural players to expand their market reach and contribute to the country’s economic growth. With its commitment to sustainability and eco-responsibility, the fair serves as a platform to promote the importance of preserving the environment.