MACSF – Entry to your professional life – MACSF – dps – CRM / marketing services agency

How do you communicate with a target of young students, at the beginning of their way into professional life?

The context

Each year, more than 35,000 young people graduate in health and enter professional life.

The MACSF offers CPR-PJ for the duration of the study and this turning point is an opportunity to retain students. A key issue for the MACSF is to renew its portfolio of members by considering the wishes of this particular target.

Notre victory

To address these challenges of retaining and equipping young people, the organization has designed a range of communication that reflects the target’s vision “starting professional life is a mixture of excitement and fear” .

A graphic world, powered by AI, based on the world of adventure series and movies and broken down by profession.
The MACSF positions itself as a partner and guide to achieve peace of mind in this new adventure. Area used on the web, in emails and in the organization’s network.

30,000 students were involved