The roaring sound of a motorcycle resounds on the tarmac of Le Castellet airport. Perched on a racing motorcycle, Philippe Bas appears in front of the 10 participants of “Destination Two shows later and as the channel prepares to unveil the third episode of its adventure game produced by ITV Studios France (“The Voice”), viewers have been amazed. Drone shots, sequences shot by the host in an HQ worthy of an action film, chase to breathtaking music… The program is designed to captivate the viewer and is part of M6’s ambition, which tries to find the lost audience at the same time as the American series. Since 2018, the channel has in fact reduced almost half of its evenings dedicated to these productions each year.
Read also
“Creating a program is a poker game”: With “Our true nature”, Frédéric…
“Télématin” recruits Marine Ltemporel and Marc-Antoine Le Bret after the departures of…
Victoires de la musique 2024: Cyril Féraud and Léa Salamé, a unique tandem at…
A shoot in Europe that looks like a thrilling series
“On M6, there is almost no American fiction anymore. We have never had too much sport and only a little bit of fiction so the flow is important for M6”, recalled Pierre-Guillaume Ledan, deputy general director of programs in charge of the M6 group’s flow programs before the launch of the program. In search of “big brands” to dynamite the grid, the channel’s teams really fell in love with this breathtaking bus journey across Europe. “When we saw him, we said to ourselves that he had good potential”.
The potential to be part of the new range of programs that Six wants to offer its audience, which leans towards a fictionalized side and guarantees a feeling of escape. The journey of the passengers on the “Destination X” bus is filmed from every angle, offering XXL shots of grandiose landscapes. Because beyond the game, the production wants to impress viewers. “We don’t want to give a fiction side for the sake of making fiction. We’re trying to make major programs with great stories to offer great evenings of entertainment on M6”, underlines the manager of the channel. And even recruiting Philippe Bas, known for his roles in action films and series, to host it. “It was good to play a character who could take these candidates on this adventure with this playful side, without embracing the qualities of an animator that I don’t have.“, commented the actor upon the announcement of this new challenge.
READ ALSO : “They thought we were crazy”: The production of “Destination X” reveals how it lifted the bus in the first episode
A “half-flow, half-fiction” writing
In this territory, the Six is not its first attempt. Launched during the summer of 2022, “Les Traitors” surfs the same cinematic niche. But the program not produced by Studio 89 is positioned more on the side of a closed-door suspense film. “At the time it was a gamble because it’s a lock-in show, quite talky with a lot of intrigue and so on.”, further details Pierre-Guillaume Ledan. With an average audience of 1.99 million viewers according to Médiamétrie, or 12.5% audience share of the public aged four and over for its second season, the results remain modest for this program. For women responsible for purchases under the age of fifty, the results explode to 30% market share.
In addition to its success on this coveted target, the channel boasts of gathering numerous replay views. The launch of the second edition of “Traitors” notably enabled M6 to attract 530,000 additional viewers. “So this half-flow, half-fiction writing was very popular. Like ‘The Traitors’, we think that ‘Destination determining”.
“Destination X” audiences are slipping
Six’s latest success for an American series broadcast during the week, “Why women kill” was programmed during confinement, between March 26 and May 21, 2020. It captivated an average of 3.82 million viewers for its first season according to Médiamétrie. This score then corresponded to 14.2% audience share and 29.9% on the FRDA-50. Offered between January 6 and February 2, 2022, the second season of the show did not repeat the feat until it dropped to 1.58 million fans for its finale (8.1% of the public and 19% of FRDA -50, target on which the channel was leader).
As an indication, the last episode of “Destination However, the program was launched full of hope and ambition. “Like every time we launch something, it’s not a one-shot, it’s still a great series. We hope that it will take hold, that it will find its audience and that we will do one, two, three, four seasons”insisted Pierre-Guillaume Ledan.
While “Love is in the Meadow”, “Pékin Express” and “France Has Incredible Talent” have recently passed the 18-season mark, the channel is seeking to establish new brands. “We have a lot of majorities on our programs and it’s important to have new ones”. With “Destination X”, M6 achieves its ambition to impose a new genre of adventure program. It remains to be seen whether the rest of the season will allow it to post the good results it deserves.
2024-01-09 17:32:59
#Destination #Les #Traitors #generation #entertainment #surf #codes #American #series
