Apple brand zones have begun to close at M.Video and Eldorado stores, it reports News.
Instead, they are opening “shops within shops” of manufacturers from China, Turkey and other countries. For example, in one of the stores, the brand zone with Xiaomi smartphones replaced the Apple showcase. At the same time, iPhones are still being sold.
This year, M.Video-Eldorado has opened about a thousand brand zones. Many of them are for Chinese companies like Hisense, Grundig, Realme and Tecno.
The demand for household appliances of a brand in a store with its branded area is usually 20-35% higher than in a similar outlet with a standard assortment.
As a rule, brand zones are created with the support of the manufacturer. They allow you to place an expanded range of company products so that buyers can see and try this or that product live. [Известия]
