After studying business administration, Torsten Stapel began his career with large international advertising agencies and for several years shaped Sony’s B2C marketing activities in various functions, both nationally and internationally, says Lyreco. In 2006, Torsten Stapel added to his B2C knowledge in the B2B area: He switched from Sony to Sennheiser in Hanover, where he was able to develop and expand digital communication and sales channels in particular as Marketing Director and the basic structure of an integrated marketing & public relation initiated and promoted. Due to the strategic realignment of the B2B product area at Sennheiser, he already had major points of contact with the retail sector during this time. As Head of Marketing and Authorized Signatory, Torsten Stapel then moved to Deutsche Messe AG in Hanover, where he was responsible for product management as well as international brand management. He also played a key role in shaping the company’s digital development.
“My primary goal is to develop the company into one of the leading digital trading companies for office and workplace solutions,” says Torsten Stapel. “With his wide range of experience in change management, customer journey analyzes and digital marketing strategies, which Torsten Stapel was able to build up in recent years, he will support Lyreco in the transformation process and Lyreco’s marketing will be more agile in the sense of flexible, fast and permanent Adapt the Lyreco offer to customer needs, ”adds Marc Gebauer, Managing Director Lyreco Germany.
Contact: www.lyreco.de
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