LVMH retreats: it skips the acquisition of Tiffany by the Arnault – Moda group

-A possible acquisition of Tiffany had made a lot of talk for the popularity of the jewelry brand. The brand has even given its name to a color, the one that stands out on all their packaging. An unmistakable color, known as Tiffany Blue, with a very particular story. Selected by founder Charles Lewis Tiffany for the cover of the Blue Book, the catalog of Tiffany’s annual handcrafted jewelry collection first published in 1845 (the first mail-order in the United States), it was also called robin’s-egg blue or forget-me-not blue, blue robin and forget-me-nots, because it should have made those in front of him happy, even before the package was opened. But it seems that this color was also chosen because of the popularity of the turquoise stone in 19th century jewelry. Turquoise was also the favorite color of Victorian brides who gave their attendants a turquoise brooch in the shape of a dove as a reminder of their wedding day. In short, all this has contributed to creating the myth of Tiffany especially among young women who mark the symbolic stages of their life with the brand’s jewels.
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