The multi-brand e-shop specializing in luxury items is preparing to open a store in the United States, its largest market after Italy, in Manhattan, in the NoHo district.
According to several concurring sources, including the New York Business Journal, the rental consultancy Retail by Mona has announced that LuisaViaRoma, owned by investment fund Style Capital, has signed a long-term lease for approximately 1,200 square meters at 1 Bond Street, between Lafayette Street and Broadway (Manhattan), for an annual rent of approximately three million euros.
Located next to Showfields and Kith, the store will be the second retail destination after the historic store on Via Roma in Florence, opened in 1929. In 2018 Luisaviaroma – which is among the leading luxury e-tailers in the world – had already tested this market by opening a pop-up in the Big Apple in partnership with Spring Studios and Spring Place.
In 2020 LuisaViaRoma achieved a turnover of approximately 230 million euros. Contacted by WWD, LuisaViaRoma confirms that the store will open in New York in 2023. Following the acquisition, Roberta Benaglia, CEO of Style Capital, cited expanding the retailer’s international presence as one of her top priorities. . “The decision to open a store in the United States is one of the fundamental steps in LuisaViaRoma’s international development and growth strategy, in which the American market will play an increasingly important role in the near future. you commented to your colleague, the management team made up of Alessandra Rossi, Chief Executive Officer, and Andrea Panconesi, President.
Currently the company has about three hundred employees from twenty different countries. LuisaViaRoma closed 2021 with 53 million unique users (+39 percent compared to 2020) and with a turnover that reached 268 million euros generated thanks to e-commerce (+15 percent compared to 2020). In mid-2022, Italy generates 23 percent of online sales, followed by the United States (14.9 percent), Great Britain (11.7 percent), Germany (9.9 percent) and France (5. 6 percent).
