Milan Fashion Week is one of the most important events in the world in the world of fashion, where a large number of famous people present themselves. Just like this year. What was surprising, however, is that one of the Italian brands in the world, Bottega Veneta, is the dress and parade boxer Imane Helif as the face of the company, who also beat Luca Hámori, and whose presence caused much controversy at the Paris Olympics.
There is no dispute that the scandal about Imane Helif’s gender identity did not harm the popularity of the Algerian boxer, if you will, it skyrocketed the advertising value of the Olympic champion of the 66 kg weight group.
As is known, Helif defeated Luca Hámori by unanimous decision in the quarter-finals of the women’s boxing competition of the Paris Games, in the 66 kg weight group, and then won the championship and he became an Olympic champion. At that time, the whole world was already talking about the fact that Helif is not even a woman, but a biological man, who was expelled from the World Championship by the international association , the IBA, a year earlier because the chromosome test revealed abnormalities. in him. However, the IOC allowed the Algerian athlete to start, referring to the passport of the boxer – who said that Helif is a woman.
Well, the returning Helif was welcomed as a hero in his country, no one in Algeria doubts the femininity of the keeper. But apparently not anywhere else either, because the Italian global company Bottega Veneta signed the athlete as an advertiser and paraded him at Milan Fashion Week, in a new spring 2025 collection ‘ brand. The yellow leather jacket and black leather pants are a really amazing combo, with gold earrings, a reference to the gold medal won by Paris.
In Milan, Helif took pictures with famous people in the celebrity world, including the movie star Julianne Moore, the American rapper A$AP Rocky, the fashion model Kendall Jenner, or even Mondo Duplantis, the two-time Olympic pole vault world record holder.
It seems that Helif caught the god’s foot, because not only Bottega Veneta signed him, but also, for example, the Chinese car manufacturer Chery, who gave the luxury model Arrio8 to the boxer.
2024-09-23 14:10:00
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