Luca Barca has been appointed Director of Marketing in Spain of the Adecco Group. Until now this position was held by Jesús Cubero, who has assumed an international position in the company as SVP Global Marketing.
Born in Italy, Barca is Degree in economics by the Bocconi University of Milan and has a Master in Business Administration from the Turin University of Economics and Commerce.
He has more than 20 years of experience in the marketing sector. Barca began his career in the Fiat group as a zone manager and, after occupying different positions of responsibility at the Turin Central, in 2007 he was appointed Marketing Director of Alfa Romeo in Spain. After an experience in an advertising agency specialized in Digital Marketing, he returned to the Fiat Chrysler Group as Marketing Director Fiat & Abarth Portugal. Since 2013 he has led the Responsibility for the Marketing of the Group’s Brands at Iberia level until being appointed, in 2017, Marketing Director of Fiat and Abarth for Spain.
From this position Luca Barca will be in charge of continuing the process of digital transformation of the company’s marketing, strengthen the positioning of the Group’s new brands and consolidate Adecco Spain.
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