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Loyal to own DNA and to four TV pillars: why ‘The mask …

The masked singer is the TV hit of the fall. Last Friday, 1.5 million Flemish people watched the singing and dancing performances of costumed and masked BVs. It was VTM’s best viewing evening of the past five years. But why is this program so successful? Connoisseurs and candidates provide the answers.

“I was just sending a congratulatory text message to the creators of The masked singer, ”Says Alidor El Benni, teacher of media formats at Thomas More University of Applied Sciences,“ because this program completely answers …

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