“Loxley’s Success: Navigating Turbulent Times and Creating Sustainable Growth Strategies in Surat”

“Surat” Recounted that if at that time “Loxley” did not adjust the organizational structure During the COVID Or even the changing political situation, “Loxley” would not be able to overcome the crisis.

Because when he took the position must face the problem of the luggage conveyor belt project of the Airports of Thailand Public Company Limited or AOT that has changed the project design causing late delivery and affecting revenue made me realize that doing government projects need new focus to have a stable income support politically fluctuating situations

In addition, subsidiaries that have acquaintances invite them to invest. It didn’t generate profit for the company. Therefore, it is necessary to liquidate the business and lay off more than 300 -400 employees.

It’s a very fortunate moment. that we have completed the restructuring of the organization before the occurrence of COVID And the real estate business that is about to start doesn’t have time to do it because it takes time to solve the problem of conveyor belt projects. make it not invest in construction Otherwise, during COVID, we would have been worse. Restructuring keeps us going.

because when faced with a problem with COVID Causing each business to balance the proportion of income with each other, even if COVID causes the business of providing services to security personnel or security guards to a halt both in the airport and the hotel But it was found that the trading group of consumer products grew to replace each other.

Any business that is not good at it will be cut off.

Ask what you intend to do successful or not I have to say that it has been successful at some level. In the past, “Loxley” has entered many businesses that many countries see as a business with a bright future. But the company’s personnel can do it because they are not good at it, such as the construction of the electric train system. which the company has been doing for a long time And there is still a chance Because the railway system in the provinces does not yet exist. The government has plans to expand But when company personnel can’t Causing to stop this business

“Surat” Said that “Loxley” used to have a biomass power plant in Prachinburi province to penetrate the alternative energy market. But after testing it, it was found that there were only a few large players in the market. Finally had to sell the power plant. Or even the algae oil business that “Loxley” did, sold its shares to Bangchak. already gone Because it’s not a good job at all.

Which business is Loxley not good at, if not sold? Focusing on holding shares only, such as the taxi business with Ch. Karnchang, a garage made in collaboration with Japan But in the end, it does not meet the needs of Thai people. Because Thai people do not like to pay money to repair their own cars. therefore turning to customers who are Group car rental companies Because he had to repair it to resell.

In addition, a future business jointly invested with NTT Docomo, a giant Japanese operator, has established “Mobile Innovation Company Limited” to provide vehicle tracking system services in Thailand. must be folded as well For the original reason that personnel are not good at
As for the call center business, where “Loxley” grew from a call center service, KFC was disrupted by a popular food ordering application. causing consumers to change their behavior in the end

government job adjustments reduce political volatility
Although more than 70% of Loxley’s income comes from government auction projects. but with political volatility And difficult predictions about the new government that comes in each period, such as the new government that is about to happen. This may result in delays in budget considerations. Affecting the procurement work, which normally in each fiscal year there will be auctions for various works at the end of the year, “Loxley” will be able to record Can backlog next year.

But when political instability and in the past, “Loxley” itself has experienced volatility because of many government projects, whether it is an electric taxi project. which when investing for the first time predicted that Traditional taxis have a service life of 9-10 years and are sure to be converted to electric taxis. But Mr. Sak Siam Chidchob, Minister of Transport Instead, extend the taxi’s service life to 13-14 years, resulting in no car change. More than 80 electric taxis prepared to run are not in use. Because the taxi license plate It is a control sign if there is no change of vehicle. There is no license plate.

reliance on income from government auction projects make our income swing following the turbulence of politics Therefore, we have to adjust government jobs to be more service jobs.

“Surat” Describes the concept of turning government tenders into services. Each group has to look at how they can create services. For example, Loxbit can look at the future needs of the government. The coming trend is to use the rental system. From the past that had to be done by yourself, such as the Revenue Department, it might change to hiring other companies to write the system as well and store for them as well. to reduce the shortage of government personnel

Another example is the Tax Refund service, refunding purchases for tourists. It was found that Thailand has only 2,000 shops accepting Tax Refund, only in large department stores. not like foreign countries At a small shop, you can do Tax Refund right at the shop. Government IT jobs powered by Loxbit have to run the game in this way. focus on service work Collect income from each use which working through the private sector is much more flexible than the government

Or even Loxley Evolution itself that does the cloud system. must not just sit and wait for the auction The policy given is to enter the consumer market and more business groups

Waiting for the auction only It is 100% related to politics, like now the Ministry of Transport is gearing up, jobs do not happen, and the new government may not be able to bring the budget to the parliament in time. Project bidding will be delayed for next year. Of course, we hope to form a government sooner. for business to move forward

Sustainable Growth Strategies

After the first 5 years of management of “Surat”, he said that this year will be a new year in moving forward with a growth strategy in the form of Grow from expertise to generate sustainable income and profits. and stability for business By focusing on the things that are good at it more clearly enter the market more

Starting from the ASM business, a security company. It is a business that “Loxley” can control because it can compete in price to expand more markets. And must expand the market beyond the service at the airport.

while trading group Although in consumer products, it is a group of products with price control from the Ministry of Commerce that makes it impossible to reduce prices to compete in a flashy manner. can’t play price war But looking for new products that are well received is necessary.

For example, recently being a distributor of fermented fish sauce which after entering into this business Although he is a person who does not eat fermented fish But found it to be a very big market. And have repeated purchases more often than fish sauce Compared to fish sauce that “Loxley” has been selling for over 40 years and fermented fish sauce for only 6 months, now the sales are equal. even though there are many competitors in the market But growth can expand the market a lot.

While the government bidding project In addition to transforming into a service, the part that “Loxley” has strengths is personnel who have been working on auction documents for a long time and are confident that no matter how many governments, how many eras of government, the knowledge of “Loxley” personnel with expertise can work smoothly because “Loxley” personnel are very good at paperwork and follow the TOR. But choosing an auction from now on, “Loxley” will look carefully by setting up a working group that specifically considers the auction. to prevent the auction must be involved in politics as in the past

LPS group, Loxley Power Systems, also focuses on the bidding of electrical wires. After unsuccessfully entering the energy sector, either building a power plant or producing oil from algae, he shifted his focus to power cables. with seeing opportunities that can continue to grow Because even the mobile phone when the battery is dead still depends on the electricity. Wiring must be replaced according to the service life and “Loxley” wants to develop itself from home wiring. It is a high voltage cable of 500 kV.

On the business side of Lockzbit, it looks to the future that when society uses cashless money More and more usage through mobile applications Whole sale of ATM machines and a credit card swipe machine In the original form of Lockzbit, it has to change as well.

In the past 2-3 years, it has been considered that the work has been on the specified path. From now on, “Loxley” must evaluate, analyze and anticipate the impacts and events that have occurred and may occur. Whether it’s about COVID The Russian-Ukrainian War and Politics To make business planning according to the goal to have a growing revenue and sustainable profit.