PBE, 6 mark 2023 20:19
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French Economy Minister Bruno Le Maire, along with most major supermarket chains in France, announced a three-month plan on Monday to tackle rising food prices. The plan is expected to cost companies several hundred million euros.
In a meeting of the minister with representatives of the largest retailers, an agreement was reached on the fight against rising food prices by launching an “anti-inflation quarter”.
Now retailers have pledged to offer customers the “lowest possible” prices on selected items until June.
The products to be affected by the campaign are to be selected by each distributor. They will be marked with the distinctive three-color action logo. As explained by the boss
Carrefoura
Alexandre Bompard, most of the operations will be in private label products, where retailers have the greatest room for manoeuvre.
France fights inflation
The largest chain in France, E.Leclerc, did not participate in the negotiations. As its boss Michel-Edouard Leclerc said, he did not want the company to be used for political purposes.
“I did not wait for a ministerial announcement to offer the lowest prices,” said Leclerc, who was quoted by French public radio RFI.
As announced by Le Maire, the government is also planning to introduce food stamps for the poorest households in the near future. He noted, however, that the vouchers will be intended for a specific group of citizens, and the anti-inflation plan applies to all consumers.
In February, food prices in France rose by more than 14% year-on-year.
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Source: money.pl