Buying a house without first visiting it is something unthinkable for many people. This is not the case of the American billionaire Adam Weitsman, who has bought a luxury penthouse after seeing it on Instagram for 23.5 million dollars. He claims it was love at first sight.
The property is located in Sunny Isles (Florida) and has seven bedrooms, swimming pool, sauna and a spectacular 700 m2 terraceas published by The Wall Street Journal. The American newspaper reports that the buyer contacted the real estate agent Chad Carrol through the internet after seeing the luxurious apartment on his social network. Later, Carrol sent Weistman plans, photos and videos of the penthouse, and they even took a virtual tour.
The billionaire launched the first offer for the house without visiting it in person, although he waited to see the property in situ to sign the final contract. The negotiation between the seller and the building’s developer, Fortune International Group, was brief, occurring just 24 hours before the stratospheric contract was signed.
“This sale is a testament to the power of social media in real estate. I’m seeing more deals than ever thanks to my strong online presence,” real estate agent Chad Carroll tells The Wall Street Journal. Carroll has nearly 500,000 followers on her Instagram account.
Online sales’
The sale of homes online It has grown in recent years, especially after the coronavirus pandemic. The digitization of real estate agencies, mobility restrictions and social distancing measures were key to its development.
“This type of sale is taking place more. During confinement we sold properties without the buyer knowing them in person, since agencies have digitized a lot. We have virtual tours and tools to show the homes to buyers even if they are in another part of the world,” explains Nora García, president of the National Federation of Real Estate Associations.
However, the expert clearly distinguishes the profile of the buyer who uses the click to buy a property. “You have to differentiate between investor who buys to obtain a return and who allows himself to be advised more by the agencies, and between individuals who will live in the house. The latter usually make a face-to-face visit, although there have been cases in which they have not done so, “he concludes.
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This is the exclusive building of luxury apartments that is hidden in the Barrio de Salamanca
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