ERDOS (Ordos) Spring/Summer 2023 women’s clothing has the theme “LOVE APPEARS to make fun in four seasons”. In a bright and pleasant atmosphere, this season’s storytelling is launched with a design full of vitality. Let fashion become a way of expressing optimism and positivity. Creativity releases expectations for the future, and always enjoys because of the love. “Fun” represents the eternal pursuit of art and beauty, and “made” is the driving force of creativity that begins with love. They manifest themselves in free, colorful patterns and healing styles, hidden under bright tones and exquisite details , cashmere, mulberry silk, In the blend of multiple natural materials and crafts such as cotton and linen, the designer and the wearer can achieve an emotional exchange about beautiful wishes.
Joy and energy, as this season’s thematic concept, cross the enthusiasm of the main series and the lightness of the E series in different ways, both colorful and healing, each of which uses clothing as a vector to describe optimism and expectations for the future. The main series takes the love and sense of art as the keywords, injecting new spring and summer bright colors and colorful vegetable garden patterns into the design. Through these interesting elements full of visual tension, fashion can intuitively show an atmosphere vibrant, thus Infects every wearer. The E series created for women in the workplace, this season breaks away from the minimalist style, incorporates a sense of craftsmanship and multiple natural decorative details, and enhances the natural traces and textures of materials. In the natural mineral color system, fashion returns to a natural and light atmosphere It brings a feeling of calm and comfort to the wearer.
Colors, patterns and categories become the clues of the seasons, interpreting the joyful chapter of spring and summer with a relaxed pace. Candy pink, fruit green, lake blue and other dopaminergic colors start the early spring with eye-catching and highly saturated colors Lovely elements such as romantic roses, light swallows, strawberry mushrooms, etc. complete, full of emotions embrace the new year. With the arrival of spring, colors and patterns return to nature, such as pastel yellow, vibrant green and more realistic flowers and plants, depicting the beauty and vitality of the rebirth of all things. Refreshing blue, green and white and other calm colors, stripes and island-style patterns are attached to dresses, summer tops and relaxed pants, slowly unfolding the summer vacation atmosphere.
This season’s design injects the stylistic characteristics of hand-made and natural trace of beauty into the series, with more refined details and a broad exploration of style, so that the most important categories of spring and summer, such as knitwear , suits, anoraks, suits and shirts, present the essence of fashion.free spirit. Three-dimensional sculptural hooks create the ultimate beauty of cashmere knitwear. Thread cutwork and floral embroideries give spring and summer jackets and skirts an understated splendour. Heavy industrial sophistication is balanced with a relaxed style. At the same time, this season’s designers have preserved the natural traces of natural materials, whether it is irregular baroque pearls on knitwear, natural crystals, curly shell buttons or texture defects belonging to the style of linen fabrics, which record the process of growth” The aesthetic feeling of “imperfection” is preserved, which also expresses the tacit aesthetic understanding between man and nature.
In addition to the handcrafted texture and detail design, the exploration of fashion style and genre is also one of the keys to this season. The different life scenes of modern urban women and the more relaxed and free lifestyle are the source of inspiration. Gender tolerance moves away from a single neutral style concept, and is extended by designers to a wider body dimension , style and scene, break the labels and embrace yourself. Windbreakers with multiple silhouettes and fashion attributes, casual jackets that can be paired with skirts and trousers, and shirts that incorporate material splicing, style prints, and detailed tracings are all interpreting the leap into rich and specific expressions.Freedom and tolerance of the genre concept.
【About the ERDOS brand】
ERDOS, the definition of trendy cashmere.
It is the gift of the earth and the sublimation of art. Wisdom from the international perspective injects inspiration into the design. Natural masterpieces, intelligent aesthetics, experience every discovery and surprise in life, rejuvenate high-quality cashmere, and bloom the beauty of four seasons. Give cashmere fashion meaning and integrate the quality of cashmere into fashion.
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