The US city of New York has made the legendary logo worse. That upsets millions of people.
“Never change a running system”! Anyone with an IQ higher than bread knows that. Very loosely translated, this means: Don’t fiddle with something that works.
However, not everyone follows this simple rule. For example, New York City officials. The excitement on the other side of the pond is therefore extreme. Because the city that, according to Frank Sinatra, never sleeps has changed its iconic 1970s branding. “I love NY” became “We love NYC”.
Instead of “I” now “We” and Helvetica font with emoji
The logo now comes in the we form, with Helvetica font and emoji. So far everyone could claim to love New York with the “I”, but the “We” should address the “we feeling”: “Get involved. Join us. Be part of the rebirth we are witnessing in the city and state,” says New York City Mayor Eric Adams. The responsible authority is said to have wanted to “break through a mood of division and negativity” with this action. She has achieved that, albeit not in the way she wanted.
Because how rarely do people from Manhattan to Melbourne agree that the new logo is a classic shot in the oven. It’s been slammed on social media as “ugly” and “soulless” — and those are the friendlier comments. One Twitter user says, “This new logo looks like an ad for heart-healthy breakfast cereal at a local grocery store.” That’s what love is all about. If it doesn’t work, you can quickly become a laughing stock.
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