Published:
November 19, 2022 23:21 GMT
“Victory is a state of mind”, reads the advertising campaign released this Saturday on social networks, which generated millions of interactions in just a few minutes.
French fashion house Louis Vuitton has managed to unite the two best footballers of the 21st century in a single photograph as part of its latest advertising campaign. In it, Lionel Messi and Cristiano Ronaldo face off in a new rivalry, but this time playing chess on an exclusive briefcase from the luxury brand.
“Victory is a state of mind”, reads the advertisement released this Saturday on social networks. The artistic work belongs to the American Annie Leibovitz, considered the best photographer in the world and famous, among others, for being the last person to portray the musician John Lennon.
The snapshot, without a doubt, has fascinated and moved not only football fans but also the general public of the Internet, and is that in just over two hours since Ronaldo posted it on Instagram (owned by Meta classified as an extremist organization in Russia) already had more than 12 million “likes” and —up to the publication of this article— already exceeded 17 million. Meanwhile, in the profile of Messi has already passed the 14 million interactions.
The photograph comes to light shortly before the start of the World Cup in Qatar 2022, an event of great importance for Louis Vuitton, famous for its long tradition of producing exclusive trunks to protect and transport the World Cup trophy and many other important and coveted awards from various sports.
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