Table of Contents
- 1 A grandiose and evocative scenography
- 2 A unique culinary offering
- 3 Level. The next floor features our latest ready-to-wear collections, allowing customers to explore the cutting-edge designs of our fashion line. Moving up, we present our unique collaborations and limited-edition pieces that are always a highlight. The fourth floor is dedicated to our accessories, including shoes and jewelry, where customers can see how each piece complements our fashion collections. the top floor is a curated space showcasing our artistic collaborations and installations, which celebrate both contemporary art and the history of Louis Vuitton.
Louis Vuitton has just opened an extraordinary space at 6 East 57th Street, a few steps from its emblematic Manhattan boutique. This temporary concept store, inaugurated on November 15, 2024, combines fashion, design, culture and gastronomy in an immersive experience that embodies the avant-garde vision of the house.
Louis Vuitton unveils its new ephemeral concept: the Louis Vuitton 57th Street NYC space. On the program for this new address, new collections unveiled on five levels, a bold scenography and a Louis Vuitton café, a first in the United States.
A grandiose and evocative scenography
Always very innovative when it comes to marketing activation and storytellingthe Louis Vuitton house inaugurates its new space in the heart of New York.
Louis Vuitton 57th Street NYC © Louis Vuitton
Nestled in the bustling Midtown Manhattan district, this new address by the trunk maker extends over five levels, offering a unique dive into the Louis Vuitton universe. Like the New York skyscrapers, the design and scenography here are an ode to verticality and innovation.
The interior architecture, designed by Shohei Shigematsu of the famous OMA firm, notably reveals a monumental installation 16 meters high, made up of the brand’s historic trunks, symbols of its artisanal heritage.
At the heart of this shop, each floor showcases the house’s flagship collections, from iconic bags like the Keepall and the Speedy, to clothing and fashion accessories, including high jewelry creations, but also exclusive collections, available only at this New York address.
A unique culinary offering
Among the surprises of this conceptual space is a first in the United States: Café Louis Vuitton, a unique gastronomic destination combining café, library and restaurant. Located on the third floor, this place embodies a meeting between culture, culinary art and contemporary lifestyle.
Louis Vuitton 57th Street NYC © Louis Vuitton
Café Louis Vuitton is supervised by chefs Christophe Bellanca and Mary George, emerging talents on the New York scene, under the direction of French Michelin stars Arnaud Donckele and Maxime Frédéric.
Here, we are under the spell of neutral tones and noble materials reminiscent of Parisian interiors, while the shelves filled with books create an intimate atmosphere. The library, which has 650 carefully curated works, includes collaborative works with artists like Stephen Sprouse and Jeff Koons, as well as references to contemporary architecture, including Rem Koolhaas.
Experience-wise, visitors can choose between enjoying a dessert in a reading alcove, having a cocktail at the bar or enjoying a full meal in the main dining room. Between lobster ravioli delicately flavored with Mediterranean spices, a “Louis Paris” croque, or a decadent burger, everything is done to satisfy the most discerning palates. We will also note the ultra-gourmet desserts by Maxime Frédéric, such as the hazelnut dessert, for example.
To accompany these dishes, the Café also offers an exclusive chocolate factory where visitors can taste or take away gourmet creations by Louis Vuitton.
A true laboratory, this ephemeral space allows Louis Vuitton to explore new ways of interacting with its customers by combining fashion, art, culture and gastronomy. So, whether you are a sewing enthusiast, a design enthusiast or an epicurean looking for new flavors, this concept store is an invitation to discover the Louis Vuitton universe in a new light.
Louis Vuitton 57th Street NYC
6 East 57th Street
New York, NY 10022, USA
Level. The next floor features our latest ready-to-wear collections, allowing customers to explore the cutting-edge designs of our fashion line. Moving up, we present our unique collaborations and limited-edition pieces that are always a highlight. The fourth floor is dedicated to our accessories, including shoes and jewelry, where customers can see how each piece complements our fashion collections. the top floor is a curated space showcasing our artistic collaborations and installations, which celebrate both contemporary art and the history of Louis Vuitton.
Hello and welcome to the World Today News interview segment. Today, we have the pleasure of speaking with two esteemed guests, Jean-Michel Spinosi, Director of Arts and Cultural Engagement at Louis Vuitton, and Christophe Bellanca, Executive Pastry Chef at Café Louis Vuitton, about the recently opened Louis Vuitton 57th Street NYC concept store.
Firstly, can you introduce yourselves and tell us your roles in the Louis Vuitton team?
Jean-Michel: Thank you for having us. My name is Jean-Michel Spinosi, and I am the Director of Arts and Cultural Engagement at Louis Vuitton. In this role, I oversee the house’s cultural partnerships and initiatives globally.
Christophe: I am Christophe Bellanca, the executive pastry chef at Café Louis Vuitton. I am responsible for creating and executing the menu at the café, focusing primarily on desserts and pastries.
Guests, the Louis Vuitton 57th Street NYC concept store has garnered significant attention since its opening in November 2024. Can you tell us about the inspiration and vision behind this unique space?
Jean-Michel: The vision for the Louis Vuitton 57th Street NYC concept store was to create an immersive experience that embodies the avant-garde spirit of the house. We wanted to showcase our newest collections, while also offering a cultural destination that integrates fashion, design, and gastronomy. Our goal was to create a space that would surprise, inspire, and enable our customers to interact with Louis Vuitton in a unique way.
Christophe: As for me, I see the café as an extension of the Louis Vuitton universe, a place where customers can enjoy a moment of relaxation, culture, and gastronomy, while discovering or rediscovering our brand values. We want to offer them an exceptional culinary experience, while creating a friendly and welcoming atmosphere.
The store covers five levels, with each floor dedicated to a different collection. What can customers expect to find on each floor?
Jean-Michel: As you mentioned, each floor showcases different collections, starting with our iconic bags like the Keepall and Speedy on the ground
