Since 2012, Louis Vuitton has once again announced that it has teamed up with Yayoi Kusama to create the latest joint series. To commemorate the reunion after a long ten-year absence, special urban events will be created in many places in Tokyo.
This special event was held in central Tokyo, Japan. Through 3D outdoor advertising, AR interactive experience, large-scale physical sculptures, etc. to promote this successful joint series, it appears to inject Yayoi Kusama’s iconic colorful aesthetic into Tokyo Tower, and Or also occupies the advertising space beside Shibuya Crossing to create a visual landscaping action that can fully immerse Tokyo citizens .
The joint series is expected to launch a variety of products such as ready-to-wear, handbags, shoes, accessories, handbags, perfumes, etc. It is understood that the first wave of the series will first land in Japan and China on January 1, 2023, and will be released globally on January 6; The second wave series will be launched in Louis Vuitton’s designated flagship stores from March 31, 2023.
