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Lotus’s Pick & Go by True Digital: Transforming Retail Business with Smart Store Innovation

Tuesday 04 July 2023

The first in Thailand! Lotus joins True Digital to launch Lotus’s Pick & Go by True Digital Smart store without staff Open the ultimate shopping experience. Just pick up the product and walk out. Pull RetailTech Transforming the Retail Business Meet all dimensions of needs

Mr. Monchai Intharapornudom Senior Vice President Business Operations Development Division, Lotus Said, “Lotus continues to develop its business in every aspect for our customers. Feel good every day at Lotus by opening new branches and renovating existing ones to better suit the lifestyles of customers in each area. by last year We have launched Lotus North Ratchaphruek, a model branch of SMART Community Center, a center for smart living that supports the lifestyle of people of all generations in Ratchaphruek area. It is a branch that responds to lifestyles, living in all aspects (SMART Life Solutions), offering products and services that meet daily needs. And there are spaces for the community to do many activities in the shopping center. Ready to use technology to facilitate and enhance the shopping experience for customers.

Recently, Lotus continues to complete the smart shopping experience with the launch of Lotus’s Pick & Go by True Digital, the first unmanned smart store in Thailand. Let customers experience smart shopping with intelligent AI technology, meeting the needs of customers who want speed and convenience in using services. Just pick up the product and walk out of the store. The system will automatically calculate product prices and connect to TrueMoney Wallet of customers. Lotus’s Pick & Go by True Digital is located in Lotus North Ratchaphruek, a smart zone, on an area of ​​more than 30 square meters, selecting more than 400 products, more than 90 % is beverages and snacks, and 10% is general everyday goods such as sanitary napkins and tissues for customers who need to buy products urgently without having to go to a hypermarket. From the trial of the customer’s service from scanning into the store until walking out of the store You can buy products and pay automatically via TrueMoney Wallet in just a few minutes. This is the fastest, most convenient and intelligent shopping experience.”

Ekaraj Panjavinin, Chief Digital Officer, True Corporation Plc. Said, “With the determination to bring advanced digital technology to enhance the lives of Thai people. And drive business in all industries True draws on the potential of telecommunication companies – technology Transforming the Thai retail industry Develop a smart retail platform “True Virgo AI” (True Virgo AI), a cutting-edge RetailTech innovation that combines a variety of digital technologies to transform traditional retail stores into fully automated retail stores, debuting at Lotus’s PICK & GO by True Digital, the first fully staffless smart store in Thailand under cooperation with Lotus Unlock the limitations of store management. Helping retailers deal with all-round challenges, such as multiple store operating systems creating complexity and complexity to manage; manpower and labor management Including increasing the potential of analyzing consumer behavior. Finding insights (Insight) for marketing planning Increase business growth opportunities from in-depth and precise understanding of customer needs. True Virgo AI is therefore considered another intelligent platform innovation that True Digital has developed to meet the digital lifestyle of modern consumers. Elevate your shopping experience and support retail business to transform to digital create a competitive advantage worth the investment

It can also be used in retail businesses in many dimensions, such as offering more personalized products and promotions. (Hyper-Personalization), supply chain management (Supply Chain), product display and store space. Optimized use of energy security system Including reducing the risk of lost products in the store, etc. The unmanned store system will not collect customer information that may lead to identifying people, such as facial images, etc., so users can be confident in their privacy. Data (Data Privacy)”

Mr. Ekarat He added that True Virgo AI is a smart retail platform that powers the full automation of Lotus’s PICK & GO by True Digital stores and enhances the digital lifestyle experience of modern consumers. Fast shopping without cash via the TrueMoney Wallet app, convenient, fast, no need to wait in line for payment. By seamlessly integrating the work of a variety of digital technologies, consisting of

True Virgo AI The intelligent platform connects the operation of the AI ​​​​camera that can add a variety of functions. to meet the needs of modern retail stores

• camera AI genius It can learn and increase the accuracy of detecting and recording data within the store.

Digital Price Label digital price tags Change the price of various products immediately as needed.

Digital Payment System digital payment system

DataVisor A holistic data management platform Analyze and process in real time Ready to display data in various formats through the dashboard so that merchants can use insights to effectively manage their stores.

2023-07-04 14:38:31
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