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Lotus’s Lotus under the management of CP without Tesco Chu Gimmick Smart in all aspects.

Feb. 15, 2021, 6:51 p.m.—–

Lotus launches a new brand, Lotus’s, offering a smart shopping experience to meet the needs of today’s and future consumers. Pilot the facelift in 2 stores before gradually changing every branch and every customer service channel. Ready to launch the brand soon

On February 15, 64, reporters reported that after the CP Group of Chao Thanin Chearavanont bought Tesco Lotus in Thailand. And Malaysia, as previously reported, Lotus has launched a new brand, Lotus’s And no longer have the word Tesco

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For brands Lotus’s Reflecting a more modern and vibrant shopping experience To make customers feel good Every day at Lotus By sign Designed in the shape of a Drop Pin, it represents Lotus as a destination that meets all needs of personal customers. That comes from the identity that differentiates the brand in 4 things:

– Total smart supply chain and innovative products select the best quality. For a better life

– Seamless omni-channel experience, let you feel good anytime, anywhere.

– Integrated technology and data innovation, more value than just price And designed just for you

– Committed sustainability living for everyone’s well-being, Smart Shopping experience has been piloted at two locations.

For Lotus Ekamai-Ramindra Express Branch Which is a large store That has been adjusted to every area of ​​the branch In both supermarkets and shopping centers to become a Mega Food Store with full food In both the supermarket, the fresh food department Ready-to-eat and dry food, including rental shops And food court By new services Many more for a more comfortable life

Lotus, Ekachai branch 99, which is a small shop Has been rebranded as the Lotus’s go fresh brand that focuses on providing the highest quality food products. With items necessary for daily life Meet the needs of New Normal consumers who are shifting to buy fresh food in a smaller shop closer to their home.

The image is not less unique.

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