Lotte Well Food launches sugar-free dessert brand in line with ‘healthy pleasure’ trend
Achieved 40 billion won in sales last year, with a goal of 50 billion won this year.
A lineup of 13 types of zero confectionery, ice cream, and dairy products.
[소셜밸류=한시은 기자] Recently, as healthy pleasure has become a trend among consumers, food industries are competing to dominate the zero food market by introducing products using alternative sugars.
Among these, Lotte Well Food is strengthening its product lineup by launching a health-oriented food brand and solidifying its position as a strong sugar-free dessert brand.
Healthy Pleasure is a compound word of ‘Healthy’ and ‘Pleasure’. It is a lifestyle that pursues both healthy living and enjoyment. Rather than taking care of their health through strict diet management, people who pursue healthy pleasure tend to look for ‘low food’ that reduces or eliminates the content of certain ingredients such as calories, sugar, and saturated fat.
According to the ‘Zero Ice Cream Information Volume Trends by Company over the Past Year’ published by Data & Research, a public opinion polling agency, last August, Lotte Well Food’s sugar-free ice cream products showed the highest online interest among consumers. During this period, the number of posts about Lotte Well Food’s ‘Zero Ice Cream’ was 2,279, a 3.4-fold increase in the number of posts, showing that it was a product frequently sought after by consumers.
Lotte Well Food selected ‘Health & Wellness’ (H&W) as its future growth engine in line with the healthy pleasure trend. H&W is a lifestyle that considers not only health but also social values and sustainability, and is a continuation of the healthy pleasure trend.
Lotte Well Food is focusing on ▲reducing ingredients such as sugar and sodium, ▲enhancing the content of healthy ingredients such as protein, and ▲producing products using organic and plant-based ingredients.
To this end, Lotte Well Food launched the sugar-free dessert brand ‘ZERO’ in 2022. Zero is a brand designed to present desserts that are both delicious and healthy by reducing elements that are of concern or burden to health, such as sugar and sugars.
This brand’s products use alternative sugars such as erythritol and maltitol instead of sugar to achieve the natural sweetness and texture of desserts. In general, sugar causes rapid changes in blood sugar, while alternative sugars are absorbed slowly in the small intestine and cause relatively gentle changes in blood sugar.
Since launching the brand in May 2022, Zero has been contributing to the expansion of consumer food options by introducing a variety of products. Last year, sales amounted to 40 billion won, and as of last month, cumulative sales had increased by about 37% compared to the same period last year, continuing to grow. Lotte Well Food aims to achieve sales of more than 50 billion won this year.
The Zero brand currently has a lineup of 13 types. First of all, Zero confectionery is ▲Zero Chocolate Chip Cookie ▲Zero Fruit Jelly ▲Zero Cacao Cake ▲Zero Crunch Chocolate Ball ▲Zero Cookie Sandwich ▲Zero Mild Chocolate ▲Zero Candy (Lemon Mint, Peppermint) ▲Zero Citrus Yuzu Jelly ▲Zero Choco Pie 9 It’s paper. There are three types of frozen desserts: ▲Zero Milk Monaca, ▲Zero Milk Soft Corn, and ▲Zero Mini Bites, and one type of dairy product is ▲Zero Plain Yogurt.
Among these, ‘Zero Fruit Jelly’ is a product that has consistently received positive responses from consumers and continues to drive sales, and is attracting attention not only in Korea but also in the global market. Last January, Lotte Well Food introduced ‘Zero Fruit Jelly’ to the North American market by becoming the first Korean confectionery company to store it at Costco in Mexico. In September, global marketing with the American snack subscription service ‘Try the World’ attracted the attention of consumers around the world.
Lotte Well Food is also focusing on promoting ‘Zero Choco Pie’, which was introduced last month. Zero Choco Pie is the industry’s first sugar-free Choco Pie, launched after two years of product development in response to consumer complaints that they felt burdened by the high sugar content and calories of marshmallows in Choco Pie.
A Lotte Well Food official said, “Zero plans to continue to expand its products in various categories and lead the market as a representative sugar-free dessert brand.”
